Broadcasting Telecasting (Oct-Dec 1959)

Record Details:

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They said it couldn't be done (They may be right.) T^een-age television at seven a.m.? In Houston ? With news ... sports .. . music . . . reports ... of a kind important to young people? And panel discussions? LIVE? It's enough to give a program manager insomnia : Every dawn a new problem, breakfast practically a midday meal, and Studio A full of teen-age egos five mornings a week. That's what the Corinthian station in Houston has brought about with the new half-hour Ginny Pace Show. Object: To serve an important segment of the communityteen-agers, some 200,000 of whom live within tv sight of KHOU-TV— and many parents, eager to share in the interests of their off spring. Developed with the blessings of the Superintendent of Schools and the encouragement of PTA's, the Ginny Pace wake-up ^ show may also awaken others in the industry to the potential of early-morning local tv. ^ The perils need not be spelled out. You're aware of them and so are we. We're also aware that someone has to assume responsibility for pioneering with new ideas if television is to maintain vitality and commercial effectiveness. Each station of the Corinthian group is encouraged to take program risks, to try out new ideas, to avoid always playing safe. Sometimes it's good box office, sometimes it isn't. It's always healthy. Responsibility in Broadcastu\ WWW m%MEWWWWMM\