Broadcasting Telecasting (Oct-Dec 1959)

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'Way* bill • Bernard L. Schubert Inc., N.Y., has sold its Way of Life half-hour package of 143 dramatic programs to KOMO-TV Seattle, WFIL-TV Philadelphia, CKLW-TV Windsor (Ont.) Detroit and WGAN-TV Portland. Me. Total markets: 42. Spanish on KEYT (TV) • Tony Garcia Presents Television Espanol, a weekly series of Spanish language movies began Oct. 24 on KEYT (TV) Santa Barbara, Calif. The series' host, Mr. Garcia, formerly was a d.j. with KIST Santa Barbara. Sterling sales • Sterling Television Inc., N.Y., reports the following sales of film packages: Time Out for Sports to KTRK-TV Houston (for Singer Furniture Co. through Kamin-Hahas-Blumberg Inc., Houston), WDSM-TV Duluth, WTVW (TV) Evansville, Ind., and KUAM-TV Guam; Abbott & Costello to WFLA-TV Tampa, Fla. WHEC-TV Rochester, N.Y., and WRAL-TV Raleigh, N.C.; Capt'n Sailor Bird Cartoons to WGN-TV Chicago, WGR-TV Buffalo, and WKTV (TV) Utica. Regal region • Regal Pale Brewing Co., San Francisco, has made the following purchases from Screen Gems Inc.: Seven League Boots for eight western markets, and Behind Closed Doors for Los Angeles, Bakersfield and Chico, all California. Regal's agency: Lennen & Newell Inc., New York. New western • Four Star Television, Hollywood, has completed arrangements with NBC-TV to produce a new half-hour western series in partnership with the network. Sam Peckinpah will write and Brian Keith will star in series. Production begins this month. New and renewed • Fremantle International Inc., N.Y., reports the following sales in Mexico City: You Are There was purchased by Cia. Mexicana Luz y Fuerza Motriz and Twentieth Century, which like You Are There is produced by CBS, was renewed for a second season by Asbestos de Mexico. Series of champs • Flamingo Telefilm Sales Inc., N.Y., offers a new tv series titled Live Like a Champion, starring top sports personalities. The series is made available through Heritage Productions Inc., in association with the National Sports Council. The programs, which feature weekly guests interviewed by host Kyle Rote, are available on both film and video tape. Video tape — a cure-all for etv's financial problems? Video tape is a wunderkind to television as a whole, but educational tv, particularly, pins its hopes on tape to ease the financial strain of operations and solve some of etv's collateral problems. Mid-November promises to be an eventful time of the year for the National Educational Televison & Radio Center, which makes its headquarters in New York and maintains distribution facilities at Ann Arbor, Mich. About Nov. 15, five Ampex tape recorders, including built-in tape reproducing equipment, will be installed at Ann Arbor. NETRC believes that tape — and the tape-copying facilities — will help alleviate the four "problem-children" of educational tv — finance, program content, technical quality and timeliness of presentation. By mid-November, the 41 educational stations affiliated with NETRC will be equipped with Videotape recorders. Soon thereafter, the "tape network" is expected to become a reality. The cost of the recorders is being underwritten by a $2,706,000 grant to NETRC by the Ford Foundation. To the center and to educational tv stations, NETRC officials assert, the recorders and the copy attachments are calculated to alleviate shortcomings in the following areas: • Finances: The tape-duplicating device will enable the Center to make tapes, and erase them for reuse. The Center need not, as in the past, make copies of films or kinescopes which lose value after the initial showing on stations. • Program content: Tape will per mit stations to do remotes from outside the studios. On any national issue, for instance, all or a part of the stations will be able to present a round-up of opinion from the various regions and, through the Center, distribute the total product to affiliates. Tape will provide mobility and reduce the sameness of programming, for which educational outlets have been criticized in the past. • Timeliness: Programming on educational tv outlets consists main ly of local live shows and films or kinescopes circulated by the Center. With the latter product, there often has been a time lag between program ideas and the showing of the film or kinescope on the last station. By making use of tape, the Center can turn out 32 copies in eight hours. • Technical quality: Tape is expected to give programming the quality of live television in contrast to the "murky recordings" often produced on kinescope. Education via tape • Howard Town (1) , technical director of the National Educational Television & Radio Center, inspects some of the video tape television recorders with Bob Paulson (c) and Tom Merson, both of the Ampex Corp. Recorders with tape-duplicating attachments are to be installed at the Center's facilities in Ann Arbor, Mich., while 41 affiliated educational tv stations throughout the country will be equipped with recorders. 86 (PROGRAMMING) BROADCASTING, November 2, 1959