Broadcasting Telecasting (Oct-Dec 1959)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1959
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
000607
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 28, 2022
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HARRY LE BRUN, Vice-President and General Manager, WLW-A, Atlanta, Georgia. WLWA is the fourth Crosley station to install a Dresser-ldeco tower. The others are WLW-I, Indianapolis, Ind.; WLW-D, Dayton, Ohio; WLW-C, Columbus, Ohio "Taller tower by Dresser-ldeco helps reach 683,000 more viewers. "New 1042' tower increases our coverage 32%," says Harry Le Brun of Atlanta's WLW-A. "Here's how a taller tower is paying off for WLW-A. Our new 1042' Dresser-ldeco tower with travelling wave antenna blankets 1 17 counties in Georgia, Alabama, Tennessee and North Carolina. That's 43 more than could be covered with the smaller 585' tower it replaced. And now WLW-A reaches almost three-quarters of a million more Georgians than before. In Georgia alone, WLW-A's enlarged market has a buying income of $3.7 billion, seventy percent of the state's total. Its audience of 2,880,700 viewers account for over two-thirds of Georgia retail store sales." WLW-A had good reasons for selecting a Dresser-ldeco tall tower when they decided to expand coverage. "We wanted a completely dependable tower for equipment as vital as our antenna," reports Harry Le Brun, "and no one matches DresserIdeco's experience in tall towers. It's easy to see the results of this experience. We were impressed with Dresser-Ideco's careful attention to detail at every stage of the job's development. They did an excellent job, we haven't had a bit of trouble. Believe me, it pays to deal with a top-notch tower designer-builder." Dresser-ldeco has built over half the lOOO'-plus television towers in service today. It will pay you to talk to Dressef-Ideco about your plans to grow bigger with a taller tower. WLW-A's new 1042' Dresser-ldeco tall tower. 1 1 Dresser-ldeco Company Division of Dresser Industries, Inc. TOWER DIVISION, DEPT. T-93 ^ 875 MICHIGAN AVE., COLUMBUS 8, OHIO