Broadcasting Telecasting (Oct-Dec 1959)

Record Details:

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Spending money is an adult affair. So is making it! That's the reason advertisers with full-grown profits in mind use Philadelphia's WCAU-TV. Because... WCAU-TV reaches more adults than any other station in Philadelphia. In fact, a giant 83% of WCAU-TV's audience is adult. Best of all, when it comes to women (the little ladies with the man-sized purchasing power) WCAU-TV leads, too... delivers 12 Vi million more women viewer impressions a week than Philadelphia's second station. (Latest ARB, four-week average) Grown-up results? They're within easy reach on Philadelphia's majority leader: CBS OWNED • CHANNEL 10, PHILADELPHIA • REPRESENTED BY CBS TELEVISION SPOT SALES WCAU-TV