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How many
homes
The quickest and most reliable way to obtain local audience measurements is to refer to Nielsen Station Index Reports. Here, in easy-to-use form, are the facts you need ... the percent of homes reached by each station during each time period in each Metro or Central Area . . . and the total number of homes reached by each station during each time period — wherever they are.
ARE TUNED TO STATION X... or any of 645 other stations ?
TIME
Vt HOUR PER BROADCAST
AUM
STATION
Metro area
Station total
Vie 4
r J
PROGRAM
Ratlrtf
Share
Homes
h |
cr
%
(00)
H
9:00 HOMES USING TV
6*. 9
100
2.
WAAA CLIMAX
29.3
45
690
2.
WBBB PEOPLES CHOICE
19.6
30
467
WCCC PAT BOONE
1 "■
For television If it is television measurements you are seeking, NSI reports the facts for every market in the U.S. with two or more tv transmitters . . . 146 market areas . . . 231 cities. These market areas account for more than 97 percent of all tv viewing.
For radio If it is radio measurements you want, NSI reports the facts for the top 34 markets. Because of the long reach of radio stations, these "top 34" account for the bulk of U.S. radio listening.
And for other guides In addition to homes reached, Nielsen Station Index reports people, i.e., the number of listeners/ viewers per home, divided into men, women, teenagers and children . . . data to guide you in reaching the greatest number of buyers with your brand messages.
Send for sample NSI Report See for yourself the wealth of information NSI Reports put at your fingertips ... it is the only way you will understand why leading agencies, advertisers, and stations consider NSI Reports a "must" for efficient operation.
Nielsen Station Index
a service of A. C. Nielsen Company 2101 Howard Street, Chicago 45, Illinois • HOIlycourt 5-4400
CALL . . .WIRE . . . OR WRITE TODAY FOR ALL THE FACTS
CHICAGO 1 , ILLINOIS 3SO N. Michigan Ave., FRanklin 2-3810
NEW YORK 22, NEW YORK 5T5 Lexington Ave., MUrray Hill 8-1020
MENLO PARK. CALIFORNIA TO Willow Road, DAvenport S-0021
BROADCASTING, November 9, 1959
9731
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