Broadcasting Telecasting (Oct-Dec 1959)

Laramie (Tues. 7:30-8:30 p.m. EST) to alternate-week half-hours starting in January. Other new buyers in Laramie are Colgate-Palmolive Co., N.Y., and Miles Labs Inc., Elkhart, Ind., which will sponsor thirds on alternate weeks. Agencies for Colgate and Miles are Ted Bates & Co., N.Y., and Wade Adv. Inc., Chicago. Casing the market • N.W. Ayer & Son, Phila., is buying in 10-15 test markets around the country to introduce Armour pork sausage on tv. Minute and 20-second schedules of varying intensity will run on two or three stations in each market. Radio dosage • Whitehall Pharmacal Co., div. of American Home Products, N.Y., has purchased $300,000 worth of CBS Radio programs to promote Dristan (cold remedy). Order, placed through Tatham-Laird Inc., N.Y., includes 30 weekly units of daytime dramatic series, news, Impact segments and House Party on seven-day-per-week basis, for nine weeks starting Oct. 30. The network buy complements Whitehall's extensive sponsorships in tv, it's reported. Agency appointments • Knox Reeves Adv., Chicago, resigns Mars Inc. (candy) account, estimated at $3 million, effective Dec. 1. Client currently is screening other agencies. • Sudler & Hennessy, Inc., New New York, has replaced Doyle Dane Bernbach Inc., New York, as advertising agency for CBS Radio, it was announced Nov. 1 by Louis Dorfsman, vice president in charge of art, advertising and promotion at CBS. Doyle Dane Bernbach Inc., which handled the CBS account for two years, developed an account-conflict problem after its recent acquisition of the ABC Radio account. • Charles Gulden Inc., Saddle Brook, N.J., appoints Gardner Adv., N.Y. • Pan Pacific Fisheries, Terminal Island, Calif., appoints Jimmy Fritz & Assoc., Hollywood. • Boyle-Midway Div. of American Home Products Corp., N.Y. (Easy-Off oven cleaner, Easy-Off window spray and Griffin shoe polishes), to TathamLaird Inc., NY., for advertising appearing after Dec. 1. • Pharmaco Inc., Kenilworth, N.J., to N.W. Ayer, Phila., effective Jan. 1, for Feen-a-Mint laxative chewing gum, Chooz antacid chewing gum, Correctol laxative and Regutol non-laxative reg 72 (BROADCAST ADVERTISING) Olive branch All is serene now at Mogul Williams & Saylor, New York (formerly Mogul Lewin Williams & Saylor). Last summer A. W. Lewin, board chairman, left the agency abruptly under unusual circumstances. Mr. Lewin claimed at that time he was "forced out." Agency reported agreement had been negotiated for his departure. Latest announcement from MW&S is: controversy between A. W. Lewin and Mogul Williams & Saylor has "been amicably settled to their mutual satisfaction, and all proceedings between them have been discontinued; all claims, charges and countercharges therein have been withdrawn." ulator. Products will be serviced by Ayer's New York office. Transfer is being made from Doherty, Clifford, Steers & Shenfield, N.Y. • California Frozen Juice Co., Beverly Hills, Calif., names Cole Fischer Rogow Inc. there. • O'Sullivan Rubber Corp. (solesheels), Winchester, Va., names M. Belmont Ver Standig Inc., Washington, effective Jan. 1. • Young & Rubicam Inc., NY., names Milici Adv. Inc., Honolulu, to handle General Foods Corp.'s advertising in Hawaii. • Also in advertising Trading on names • James M. Vicary Co., N.Y. research firm, has organized a subsidiary, Trademark Management Institute, to develop and test trademarks for new products. The new corporation grows out of Vicary projects leading to names of Dodge Dart and five other Dodge 1960 models, Chemetron Corp., AT&T's "direct distance dialing" and others. Washington, D.C. office • Boylhart, Lovett & Dean Inc., Los Angeles advertising agency, has opened a Washington branch at 734 15th St. N.W. New offices • Irv Edelstein Assoc., L.A., advertising and public relations agency, has opened enlarged offices at 8350 Santa Monica Blvd. New phone is Oldfield 6-6200. Company has affiliated with The Goodman Organization, at the same address, to provide expanded service to client of both organizations. Ross absorbed • Charles Ross Adv., Hollywood, has merged with Gage/ Booth & West Adv., Beverly Hills, both California. Mr. Ross is named vice president-assistant to G/B&W's president, Raymond B. Gage. Address: Wilshire Blvd. and Hamilton Dr., Beverly Hills. Telephone: Olive 3-1770. On tea board • P.C. Irwin Jr., vice president of Irwin Harrisons Whitney Inc., New York importers, was re-elected president of the Tea Assn. of the U.S. at the group's annual convention at White Sulphur Springs, W.Va., Nov. 3. Elected vice president was W. Gardner Barker, president of Thomas J. Lipton Inc. Re-elected treasurer was Joseph Diziki, vice president of Carter, Macy Co., N.Y. Ad Council award • The Advertising Council has selected Roy E. Larsen, president of Time Inc. to receive its 1959 Public Service Award, which is presented to "an American businessman who has contributed notably in public service to the welfare of his country and his fellow citizens." Presentation will be made at council's dinner meeting in New York on Nov. 24. More for Monitor • National Television Monitor, 601 Madison Ave., NY., has announced an expanded market list now including 165 cities. Audio Tape reports are now available in 85 cities. Quarters found • The Washington, D.C, staff of Advertising Federation of America, New York, (Nov. 2) opened the doors of their permanent quarters in the Associations Bldg., 1 145 19th St. N.W., according to Donald J. Wilkins, vice president and manager of the AFA Washington office. Since the fulltime staff was established there on Oct. 1, they have shared the office of the Advertising Club of Washington at 1320 G St., N.W. ANA report • Assn. of National Advertisers Inc., NY., has released a 113page report on "Newspaper Circulation and Rate Trends," showing trends for the period 1946-59. Covering daily newspapers, Sunday newspapers, Sunday magazines and comics groups, the report is available to newspapers, agencies and non-members of ANA at $15 per copy. Rumrill moves • Utica division of the Rumrill Co. has moved to new quarters at 1512 Genesee St., Utica, N.Y. As the Moser & Cotins Adv. which merged with the Rumrill firm in 1957, the firm occupied its own building in Utica for 34 years. In addition to its Utica division, Rumrill has offices in Rochester and Buffalo. New phone: SW 7-2850. BROADCASTING, November 9, 1959