Broadcasting Telecasting (Oct-Dec 1959)

WOKY SALESMANSHIP SHOWMANSHIP SCHOLARSHIP , kf EVERY SCHEDULE A CAMPAIGN! Another month — another first. Been this way since 1955 at WOKY in Milwaukee, where consistency is the mark of professionalism. Choice of all the listeners, the WOKY list of regular advertisers reads like McKittricks's. From A to Z; Alcoa, American Int'l Pictures, American Home Foods, American Machine and Foundry, American Motors, American Tobacco, American Sheep Producers Council, American State Bank, Armour, Associated Grocers, Associated Hospital Service, Associated ... (to be continued; maybe by you???) SALESMANSHIP is ingrained in every air personality and a part of the Bartell station acceptance that puts every campaign in orbit. SHOWMANSHIP is in the production that arrests, sparks and entertains. SCHOLARSHIP is inherent in the thought, planning and pre-testing of every unit of sound that is broadcast. WOKY MILWAUKEE WADO NEW YORK WAKE ATLANTA These qualities are contagious ! From station level to Group headquarters, to each Adam Young office, you'll find more than receptivity — or even sympathy — you'll get good ideas I (Ask Compton Advertising in New York.) Fort Worth, Denver next on NAB circuit A swing to the West starts off the second round of NAB's fall regional conferences beginning tomorrow (Tuesday) with a two-day session at the Texas Hotel in Fort Worth. The week winds up ThursdayFriday with a regional session at the Brown Palace Hotel in Denver. Besides speeches by NAB's executive staff and other circuit experts, presentations in Fort Worth will include an address to the general assembly at noon Wednesday by Dr. W. H. Irons, president of the Federal Reserve Bank, 11th District, Dallas. Participating in a radio editorializing panel at the radio session Tuesday afternoon will be George D. Cowan, KGBC Galveston; Dave Morris, KNUZ Houston, and Allan Page, KGWA Enid, Okla. At Wednesday morning's radio session Murray Cox, WFAA Dallas, will make a National Assn. of Tv & Radio Farm Directors presentation and George Armstrong, WHB Kansas City. Mo., will talk on "Programming for Sales." Addressing the general assembly luncheon Friday at Denver will be Clarence Daane, Denver division advertising manager, Safeway Stores Inc. Thursday afternoon's radio session on editorializing features J.D. Hill, KWHK Hutchinson, Kan.; Rex Howell, KREX Grand Junction. Colo.; Homer K. Peterson, KALL Salt Lake City, and William J. Strothman, KQTE Missoula, Mont. Chuck Muller, KOA Denver, will give the NATRFD talk at Friday's radio session and Robert J. McAndrews, KBIG Los Angeles, will talk on "Programming for Sales." The tv session Friday morning will feature a discussion on community antenna matters. Crosley to colorcast Redlegs' night games WLWT (TV) Cincinnati plans to follow its color telecasts of day baseball games last summer (which it claims are the first in the country on a local and regional basis) with colorcasts of the Cincinnati Redlegs' night games next season. The contests will be shown under normal field lighting conditions, which the station feels will open the door to colorcasts of such traditionally nighttime events as basketball and hockey. Coordinating the announcement of its innovation with the fifth anniversary of color tv, as well as National Color Television month (November), Crosley Broadcasting Co., owner of WLWT, has announced plans for 143 hours of local 82 (THE MEDIA) BROADCASTING, November 9, 1959