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RELIGIOUS PUBLIC SERVICE PROGRAMMING
FREE
For Radio and TV Stations
Two 13-week, 15-minute series on "The Ten Commandments" and "The Lord's Prayer" ... A public service for Radio and TV stations . . . Non-Denominational . . . Without emotional appeals and commercialism for the mature spiritual and cultural needs of all communities.
Write for Audition Print or Tape
THE BACK TO GOD HOUR
10858 S. Michigan Ave., Chicago 28, III.
•HOWARD E. STARK,
Brokers and Financial Consultants
Television Stations Radio Stations
50 East 58th Street New York 22,N.Y. ELdorado 5-0405
ADVERTISING IN BUSINESSPAPERS MEANS BUSINESS
In the Radio-TV Publishing Field only BROADCASTING is a member of Audit Bureau of Circulations and Associated Business Publications
FANFARE
KABC-TV's toy campaign
More than 10,000 toys, filling seven six-ton trucks, were contributed to the Marine Corps Reserve "Toys for Tots" Christmastime campaign by more than 10,000 children and escorts who filled the Los Angeles Sports Arena Nov. 28 for an afternoon of fun presented by KABC-TV Los Angeles. The station picked up the tab for all expenses, including $3,000 for Arena rental, plus performers' fees and other incidentals. Each child and each accompanying adult paid the admission price of a toy to get into the Arena to watch "Chucko's Christmas Show for Toys for Tots," with KABCTV's "Chucko, the Clown," as ringmaster, master of ceremonies and one responsible for getting 34 separate acts on and off on schedule. Picture shows Chucko leaping with joy over the avalanche of toys filling the cartons and trucks, with a full platoon of Marines required to handle them. Event was described as the biggest in the 11 years of the Marine collection of toys for distribution to underprivileged children.
NBC promotion winners
The top five winners in the second annual NBC Promotion Managers Contest for affiliates' promotion of NBC-TV's fall evening schedule have been awarded an eight-day, expensepaid trip to Hollywood (Jan. 9-16), where they will meet stars of NBCTV shows, watch rehearsals, filming and taping and learn details of network production, planning and programming. Trip winners are: Caley Augustine, WIIC-TV Pittsburgh; Jim Knight, WTRF-TV Wheeling, W. Va.; Charles Cash, WSM-TV Nashville, Tenn.; Henry F. Hines, WBAL-TV Baltimore, and Edna L. Seaman, WFBC-TV Greenville, S. C. Other winners and their prizes: John Hurlbut, WFBM-TV Indianapolis, RCA Victor color tv set; Kirt Harris, KPRC-TV Houston, hi-fi set;
Walter Purcell, WNDU-TV South Bend, Ind., tape recorder; Calo Mahlock, WKJG-TV Fort Wayne, Ind., RCA Sportable tv set; Mike Schaffer, WAVY-TV Norfolk, Va., RCA Sportable, and Arthur Garland, WRGB-TV Schenectady, N.Y., RCA Sportable.
South Florida campaigns
All last week timebuyers (total of about 400 by week's end) enjoyed the incongruous presence of a blustery early New York winter and a film about "Sun, Surf and Sales" in Miami. The film was presented by WTVJ (TV) Miami at the offices of its station representative (Peters, Griffin, Woodward). The study was of tv viewing habits of tourists in southern Florida. Along with scenes of sunbathers at beach and pool, timebuyers were fed fresh Florida orange juice, hot coffee and such data
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BROADCASTING, December 14, 1959