Broadcasting Telecasting (Oct-Dec 1959)

Check-out • Looking over the "Checkerlite" installation in a Phoenix supermarket are Ralph Blake (1.), sales manager of Cudahy Packing Co. in that city, and Steve Shannon, sales manager of KPHO-TV Phoenix. The station is said to be the first broadcasting outlet to use "Checkerlite" (an illuminated point-of-sales display) as a major merchandising service. KPHO-TV currently has 72 lights installed in nine different supermarkets and retains cards of a station sponsor in each location for 15 days (at no charge to the advertiser). KPHO-TV is negotiating to put additional "Checkerlites" in other markets in various parts of the state. Goes" (on the Bright label) is a jazz rendition of the radio theme of the Manners Big Boy Restaurants in northern Ohio. It's also the theme song of a jazz program the restaurant chain sponsors on KYW Cleveland. If there is a public demand for the record, it will be issued commercially. Voices of Texas • Texas Christian U.'s Horned-Frog Band and the 60 singing cadets of Texas A&M College joined forces in a salute to the 31st year of the Texas state song as a highlight of WBAP-TV Fort Worth's "Color-burst Day." Circumstances have necessitated changing lyrics of the song which refer to the "biggest" state to the "boldest" state; this change was given its first airing on the WBAPTV half-hour colorcast. Payola for charity • WWDC Washington observed "Payola Week" and raised money for Variety Club Research Center at Children's Hospital, Washington. Ben Strouse. general manager, said "Listeners paid and we played a record, the listener's check being made out to the research center." C-P-M • Advertising agencies and clients recently received a check for 73 cents from KOIL Omaha, Neb. The station explained that this is its audience cost per thousand adults. Collecting Lincoln-heads • Asking for 12-cent contributions may not seem like much, but that's the way KDKA Pittsburgh raises funds for the local Children's Hospital. Last year, with its "Penny-A-Month" campaign, the station collected $10,400 for the hospital. FOR THE RECORD Station Authorizations, Applications As Compiled by Broadcasting December 2 through December 8. Includes data on new stations, changes in existing stations, ownership changes, hearing cases, rules & standards changes and routine roundup. New Tv Station APPLICATION Salem, Ore. — Oregon Faculties Inc., vhf ch. 3 (60-66 mc); ERP 19.6 kw vis., 9.8 kw aur.; ant. height above average terrain 916 ft., above ground 166 ft. Estimated construction cost $213,842, first year operating cost $250,000 revenue $250,000. P.O. address Box 2267, Salem, Ore. Studio location to be determined. Trans, location 7 miles southwest of Salem. Geographic coordinates 44° 51' 17" N. Lat., 123° 07' 08" W. Long. Trans. Gates BT-5CL, ant. GE TY 50D. Legal counsel Dempsey and Koplovitz, Bowen Bldg., Washington, D.C. Consulting engineer, Grant S. Feikert, Corvallis, Ore. Applicant is Redwood Bcstg. Inc. (a California corp.). Redwood is licensee of KIEMAM -TV and KRED-FM Eureka, Calif. Redwood also owns 50% of KAGI and KGPO-FM Grants Pass, Ore. (Principal of Redwood Bcstg. Inc. is William B. Smullin 78.6% and others). Ann. Dec. 3. Existing Tv Stations CALL LETTERS ASSIGNED KVER-TV Clovis, N.M.— KJCA Inc. Changed from KICA-TV. ACTIONS BY FCC KVOA-TV, KOLD-TV both Tucson, Ariz. —Granted applications of (1) KVOA-TV to increase vis. ERP from 5.37 kw to 35 kw. with aur. ERP 12.6 dbk (18 kw), change studio location, change trans, site, to about 18 miles northeast of city atop Mt. Bigelow in Coronado National Forest, change type trans, and ant. and increase ant. height from 30 ft. to 3,680 ft. and (2) KOLD-TV to move trans, to same location as KVOA-TV atop Mt. Bigelow, increase vis. ERP from 30 kw to Abbreviations: DA — directional antenna, cp — construction permit. ERP — effective radiated power, vhf — very high frequency, uhf — ultra high frequency, ant. — antenna, aur. — aural, vis. — visual, kw — kilowatts, w — watts, mc — megacycles. D — day. N — night. LS — local sunset, mod. — modification, trans. — transmitter, unl. — unlimited hours, kc — kilocycles. SCA — subsidiary communications authorization. SSA — special service authorization. — STA — special temporary authorization. SH — specified hours. * — educational. Ann. Announced. BROADCASTING, December 14, 1959 EDWIN TORNBERG & COMPANY, INC. NEGOTIATORS FOR THE PURCHASE AND SALE OF RADIO AND TELEVISION STATIONS EVALUATIONS j FINANCIAL ADVISERS NEW YORK 60 East 42nd Street MUrray Hill 7-4242 WEST COAST 860 Jewell Avenue Pacific Grove, California FRontier 2-7475 WASHINGTON 1625 Eye Street, N.W. District 7-8531 122