Broadcasting Telecasting (Oct-Dec 1959)

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WHAT STARTED THE TELEVISION REVOLUTION? VIDEO TAPE MADE ONLY BY 3M video taps 179 EE) A lot of shooting in this revolution, but no casualties because "Scotch" brand Video Tape makes possible flawless "live" commercials and programs. Re-take and processing headaches are in exile. Production costs are under heavy attack. And it's not over. The best producers agree that the uses and economies of video tape, pioneered by 3M research, are limited only by the imagination of the user. Fast run-throughs and playbacks, more flexible schedules. The tape can be erased, re-used, spliced and edited. Perfect video and audio are preserved on "Scotch" brand Video Tape which gives you "fluff-proof" commercials for half the cost. Maybe less. T^JlNNESOTA JOINING AND ]\/j4 N U F A C I U R I N G COMPANY *2C^^^Skv' ...WHERE RESEARCH IS THE KEY TO TOMORROW ^^Q^QS^P "SCOTCH" and trie Plaid Design are Registered Trademarks of the3M Co., St. Paul 6, Minn. Export: 99 Park Ave., New York. Canada: London, Ontario. © 1959 3M Co. 134 BROADCASTING, December 14, 1959