Broadcasting Telecasting (Oct-Dec 1959)

Record Details:

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Contiguous Washington, D. G. trading areas now <^ attractive Recent affiliation of Stations WMAL and WMAL-TV (the/ Evening Star Stations), Washington, D. C, and Stations WSVA and WSVA-TV, Harrisonburg, Va., permits a logical consolidation of time buying for the two markets. Harrisonburg, located in the rich Shenandoah Vallev 123 miles What happens when you add WSVA-TV to WMAL-TV? 1. You gain measured coverage in a one-station area encompassing 100,000 television homes. Within WSVATV's Grade B contour are 41 counties in West Virginia, Virginia and Maryland. No outside station can achieve effective penetration of the Shenandoah Valley. 2. You buy at package-plan discount rate earned by announcements purchased on WMAL-TV. For example, purchase of WMAL-TV's 12-plan earns a weekly discount of 50% which applies to WSVA-TV purchases without limitation. For details, check with H-R Television, Inc.