Broadcasting Telecasting (Oct-Dec 1959)

Record Details:

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-Harrisonburg, Va. available to advertisers combination rates. southwest of Washington and 120 miles northwest of Richmond, is a thriving city whose trading area, because of mountain ranges, is not effectively reached by outside stations. Combination rates allow advertisers to reach Shenandoah Valley residents at very low cost. What happens when you add WSVA Radio to WMAL Radio? 1. You gain effective coverage of approximately 189,000 radio homes. Because of WSVA's superior frequency (550 kc), its effective coverage area extends to some 35 counties in Virginia, West Virginia and Maryland. 2. You buy at combination rates. For a purchase of five or more announcements per week on each station concurrently, an advertiser receives bonus announcements equal in value to 20 % weekly of cash expenditure on each station. For details, check with H-R Representatives, Inc.