Broadcasting Telecasting (Oct-Dec 1959)

Record Details:

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NOTICE TO EDITORS — For more than 30 years, Metropolitan Life has sponsored advertising messages on national health and safety. Because of public interest in the subject matter of these advertisements, Metropolitan offers all news editors (including radio news editors) free use of the text of each advertisement in this series. The text may be used in regular health features, health columns or health reports with or without credit to Metropolitan. The Company gladly makes this material available to editors as one phase of its public-service advertising in behalf of the nation's health and safety. How many home accident hazards can you find here? Look closely at the picture above and you'll find a number of potentially dangerous situations that could cause fatal or disabling accidents — perhaps without your realizing it — in your own home. Notice the turned-up corner of the rug, the skates on the floor and the books on the staircase. Each of these is an invitation to a fall — and falls cause over 13,000 home fatalities a year. Always keep stairways free of obstructions, provide a storage place for toys — and teach children to keep them there. Rugs, of course, should be made trip and slide proof to prevent tripping or skidding. See the open fire without a screen? It's estimated that over 1 500 homes are attacked by fire each day — some of them because open fireplaces are not properly screened. Fireplaces should be screened — especially for the safety of toddlers. Did you spot the frayed electric cord lead BROADCASTING, December 28, 1959 ing to the table lamp? It could cause severe shock, or a painful burn. Be sure that all cords and electrical outlets throughout your home are in good repair. Notice the heavy vase on the table? An inquisitive youngster could reach it easily . . . and pull it over on himself. Keep heavy objects in the center of the table. What about other potential"danger spots" in your home? The bathroom can be especially dangerous — if medicines are left where young children can get at them. All medicines should be kept in a secure storage place. And so should household preparations including bleach, lye, insecticides and cleaning fluids. Poisoning from such common household supplies is now one of the most frequent medical emergencies among young children. Two of the important precautions to take in the kitchen are: keep sharp knives in a special rack on the wall; be sure that curtains do not hang where they can blow over an open flame. Last year home accidents took the lives of 28,000 Americans and caused over four million disabling injuries. Why not inspect your home now for potential sources of accidents — and make the necessary repairs, rearrangements or arrange for their removal? If you do so, your home can be much safer. Metropolitan Life THE LIGHT ,i INSURANCE COMPANY© THAT A MUTUAL COMPANY. 1 MADISON AVE.. N V. IO N Y. NEVER FAILS ■ ...