Broadcasting Telecasting (Jan-Mar 1960)

K1KI 830KC HAWAII'S CLEAR CHANNEL STATION 320 Ward Ave. Ph. 6-3456 The 50th State's Best Buy One Rate Card National and Local Station Representative The Meeker Company HAWAII REPRINTS AVAILABLE Reprints of the 16-page section containing the special report on Hawaii are available at 20 cents each. Supply limited, so please order now: BROADCASTING Readers' Service 1735 DeSales St. Washington 6, D.C. Please remit with order. Hawaii report CONTINUED 610,000 tourists are anticipated. Flow of Capital • Since statehood, money has started to flow in from mainland investors as well as tourists. This capital is needed and will quicken Hawaiian development. Right now there are about 5,000 rooms on Waikiki Beach and 900 around neighbor islands. New construction may add 1,550 rooms this year on the outer islands and possibly 1,000 on Oahu. Big money is getting into the hotel business — Sheraton bought the Royal Hawaiian and Moana complex on Waikiki and will add 1 ,000 rooms; Hilton is looking at the Honolulu airport and other spots but hasn't made a decision; Kaiser has 870 rooms and may quadruple the figure in a half-decade; Pan American has a new 112-room hotel for its crew; Inter-Island Resorts and Island Holidays are building on the outer islands. All this runs into millions and will add at least 10,000 rooms in the next few years. The outer islands have many fine beaches. The "Coney Island" tag is often applied to Waikiki because of its bizarre Polynesian architecture, crowds and small shops. The area concededly is designed for the mass-market tourist trade. Its novelty aspects intrigue most visitors. The sophisticated guest who wants none of the tourist-bait show can find exclusive and expensive facilities to suit his taste, either around Waikiki or on the outer islands. Waikiki is to get a million-dollar parking facility and central airline terminal within the year. Well-organized travel bureaus take tourists to the popular natural and manmade wonders. The courtesy of their guides leaves a lasting impression on most mainlanders. Air Transportation • This year United Airlines will open DC8 jet service in mid-March, and Northwest plans to start DC8s on its Hawaiian run in the last half of the year. Pan American was booked solid for months when it opened daily 707 jet flights in October. Qantas has 707 service on a weekly basis. The government is hearing the pleas of eight carriers who want to get some of this expanding business. Many of the plans envision ( 1 ) direct mainland service to outer islands; (2) non-stop service from the Midwest and (3) one-stop flights from the eastern U.S. Some lines want to cut rates. Round-trip coach fare from the West Coast runs from $190 non-scheduled to $266 jet. In addition there are elaborate plans by Matson and others to operate more passenger and faster cargo lines. Merchandising and Industry • The $750 million retail trade on the islands, an average of about $1,250 per nonmilitary inhabitant, is largely conducted in fine shopping centers. The new Ala Moana, between Waikiki and downtown Honolulu, is one of the world's finest centers (see page 78). Outside Honolulu, Hilo (island of Hawaii) and a few other centers, much of the buying is done in what are often called "Mom and Pop" stores, small shops operated by man and wife. Hawaii's industrial plant is starting to expand. The garment industry has passed the $15 million mark as Waikiki styles have become popular on the mainland. Two cement plants are being built; metal fabricating is developing; inter A decade of Hawaiian progress % Growth % Growth 1950 1958 1959 1950-59 1958-59 Personal income (000) $689,000 $1,154,000 $1,320,000 92% 14% Population1 499,000 635,000 660,000 32 4 Labor Force 187,770 210,480 219,300 17 4 Motor Vehicles 140,600 205,654 222,0002 58 8 Retailing (000) $480,500 $ 668,400 $ 750,000 56 12 Wholesaling 000) $219,900 $ 282,800 $ 320,000 46 13 Sugar (000) $124,000 $ 105,0003 $ 135,000s 9 29 Pineapples (000) $ 97,400 $ 124,300 $ 117,0004 20 —6 Tourist trade (000) $ 24,200 S 82,000 $ 105,000 334 28 Armed Forces expenditures (000) $147,000 $ 327,400 $ 340,000 131 4 Construction (000) $ 67,700 $ 174,400 $ 210,000 210 20 Telephones 99,130 176,750 187,000= 89 6 Electricity5 (kwh) (000) 522,325 1,054,933 1,200,000 130 14 Commodity 20 10 exports (000) $229,000 $ 251,000 $ 275,000 to Mainland Commodity 36 11 imports (000) $345,000 $ 426,000 $ 470,000 NOTE: The source of this information, except where otherwise noted, is the Bank of Hawaii. 1 Population includes armed forces. 2 Preliminary estimate. 3 Income in 1958 and 1959 reduced from average of $150 million due to 1958 strike. 4 Independent estimate. 5 Oahu only. 80 (SPECIAL REPORT) BROADCASTING, January 18, 1960