Broadcasting Telecasting (Jan-Mar 1960)

Nearing completion • Modernistic Ice Arena will be key pickup point lines terminate at a central patch panel and feed directly into PT&T facilities. Cost of broadcasting the games to overseas points will vary considerably, depending upon the quality of the line desired and the method of sending the program. The expense of the telephone lines from Squaw Valley to the relay point and to the final destination will be borne by the broadcasters. The Costs • For speech quality transmission to Europe, typical line charges from Squaw Valley to the New York terminal point by American Telephone & Telegraph Co. will be a minimum of $305 for the first hour of line use and about $245 per hour thereafter. RCA Communications Inc., will charge $240 per hour for line transmission to most European countries from New York and Press Wireless Inc. will send the program to European points from the East Coast via shortwave for $47 an hour. Other services, such as high quality transmission, feedback arrangements, two-way transmission and coordinating communication facilities are available at an additional cost. These same broadcasting services are also available to Pacific and Caribbean areas, with the U.S. terminal point at San Francisco. Most of the 18 visiting nations have indicated that they plan to broadcast at least one hour daily. Native Arrangements • U.S. coverage of the event will be provided by CBSTV, which has exclusive rights to the event on television. Live and tape coverage by CBS-TV will total 15 hours of programming over 11 days (Feb. 1828). Coverage will include 14 separate tv programs. However, according to Mr. Reeves, individual stations may subscribe for competition footage from a newsreel pool organized for this purpose. Also, individual tv stations may send a photographer for filming interviews and feature material. Coverage obtained in this manner may then be broadcast for a maximum of three minutes within a regularly scheduled news or sports program. Mr. Reeves said that three of these three-minute reports may be aired daily if each is separated by a period of four hours. There are no exclusive radio rights for the event. The major radio networks are being provided with facilities for play-by-play coverage. A radio pool broadcast will provide play-by-play coverage on a non-exclusive basis at a reasonable fee. Individual radio stations may supplement network and pool coverage by sending their own reporter who will be accredited to tape record interviews, color and results and to make "beeper" reports. Stations wishing to cover the Olympic Games have been urged by Mr. Reeves to request arrangements as soon as possible as facilities in Squaw Valley are "limited." Requests should be directed to Don C. Reeves, radio-tv director, Olympic Winter Games, Squaw Valley, Tahoe City, Calif. Capone tv suit A $1 million damage suit has been filed in Chicago Superior Court by the late Al Capone's sister, Mrs. Mae Maritote, against Desilu Productions, CBS Inc. and Westinghouse Electric Corp. Suit was directed at the two-part series, The Untouchables, televised April 20 and 27 and repeated Oct. 15 and 23, 1959. She charged the drama was "fictionalization and dramatization of events and purported events" in Capone's life and that fact and fiction were "so intermingled as to be indistinguishable." Suit asks $500,000 from Desilu and $250,000 each from CBS and Westinghouse, sponsor of Desilu Playhouse (the two-part special is not to be confused with The Untouchables series on ABC-TV) . Suit filed by Attorney Harold R. Gordon, who also charged that Capone estate was damaged through telecasts. STEP UP TO KJEO-TV RESULTS KJEO-TV — ABC for Fresno, California's $600,000,000 market — stepped up its metropolitan Nielsen rating a full 10% in its December 1959 survey over the corresponding 1958 period. 32% of the audience 6 to 9 p.m. — 33% of the audience 9 p.m. to midnight. In contrast, one of the other two stations in the market showed a static position with 1958, the other a decline. Your HR representative will help you get your share of the stepping out and stepping up TV buy for 1 960— KJ EO-TV, Channel 47, Fresno. channel J. E. O'Neill — President Joe Drilling — Vice President and General Manager W.O. Edholm — Commercial Manager See your H-R representative H'R^^C BROADCASTING, January 25, 1960 93