Broadcasting Telecasting (Jan-Mar 1960)

FATES & FORTUNES Mr. Marder Broadcast Advertising • Eric Marder, vp and supervisor of market research of Kenyon & Eckhardt, New York, resigns to set up own research organization, Eric Marder Assoc. During his five years at Kenyon & Eckhardt, Mr. Marder pioneered in measurement of advertising effectiveness, including copy and tv commercial testing. Marder Assoc. will handle studies for individual clients and on continuing basis is offering "attitude-awareness" service assessing consumer response to different brands. Firm is located at 51 E. 42nd St., New York 17, N.Y.; telephone Yukon 6-2130. • Arthur J. Kemp, formerly vp, senior account service supervisor and member of plans board, Marschalk & Pratt Div. of McCann-Erickson, N.Y., to Compton Adv., that city, as vp and assistant to president. Mr. Kemp's background also includes post as Pacific coast sales manager for CBS and director of network's Detroit office. • Norman Warren, vp of Fletcher Richards, Calkins & Holden, named manager of Los Angeles office, succeeding Robert C. Temple, who resigned to devote more time to management of Queen For A Day and Temple-Morgan Enterprises. Mr. Temple remains on agency's board and will serve as consultant. • John Veckly, director of advertising, U.S. Steel Corp., elected treasurer of Assn. of National Advertisers, succeeding Roger H. Bolin, director of Westinghouse Electric Corp., who became vice chairman of ANA last fall. Mr. Kierstead • Stanley A. Bogan, formerly account supervisor at BBDO, N.Y., and Charles P. Hirth, formerly marketing coordinator, Joseph E. Seagram & Sons, to Ted Bates, N.Y., as vps. • Wilson H. Kierstead, supervisor, contact department at Young & Rubicam, N.Y., named director, merchandising, succeeding Eldon Smith, appointed management representative on accounts. Hadley P. Atlass, vp and associate director of merchandising, named manager, succeeding Earl Angstadt who becomes account supervisor. All four men are agency vps. Eugene M. Skinner, associate director in merchandising, named vp. • John E. Rowan, formerly copy supervisor of Marschalk & Pratt Div. of McCann-Erickson Inc. (now McCannMarschalk Co.), appointed vp and creative director of Grant Adv. • Allen McGinnis, vp and copy chief of BBDO, L.A., appointed creative director. Bert Gader promoted to art group supervisor. • Richard J. Farricker, executive vp of Geyer, Morey, Madden & Ballard, N.Y., elected to board of directors. • Patrick J. Frawley Jr., president and director, Eversharp Inc., N.Y., elected to board of directors, Technicolor Inc. • Morton Stern, formerly account executive with WABC New York, appointed vp of Herbert Assoc., Bloomfield, N.J., advertising, marketing and pr firm. • Richard F. Kennedy, west coast manager of monitoring operations for jj R. C. CRISLER & CO., INC. Business Brokers Specializing in Television and Radio Stations 4 Offices To Better Serve You . . . CINCINNATI. O. Paul E Wagner, Fifth Third Bank Bldg., DUnbar 1-7775 WEST COAST Lincoln Dellar & Co., Santa Barbara, Calif., WOodland 9-0770 OMAHA, NEB. Paul R. Fry, P.O. Box 1733 (Benson), TErrace 9455 NEW YORK 41 E. 42nd St., MUrray Hill 7-8437 Broadcast Advertisers Reports, elected vp for client services. • Maurice Bosquet, management associate with Renault Inc. (French automobile), elected president of company, succeeding Pierre Meilhan who retired. • Robert Herzbrun appointed account supervisor on Rexall Drug account for BBDO, New York. Mary Bailey, formerly product advertising manager of Revlon, to L.A. office as account executive on Rexall. • Thomas M. Newell, formerly national field service director of Alfred Politz Research Inc., to D'Arcy Adv. Co. as research director in St. Louis office. J. Robert Mudd continues as manager of research department. • Robert G. Wright, formerly manager of WTVP (TV) Decatur, 111., to Keller-Crescent Co., advertising agency, Evansville, Ind., as member of creative staff. • Blanche S. Haesloop joins Gaynor & Ducas Inc., N.Y., advertising and pr agency, as media coordinator. Miss Haesloop previously was with Lennen & Newell; Norman, Craig & Kummel; and Ogilvy, Benson & Mather. • Bert Mulligan, head timebuyer at Compton Adv., N.Y., transfers to radio-tv program department to specialize in tv programming. He is succeeded by Robert Liddel, member of agency's media staff. Graham Hay, with Compton for seven years, named associate head timebuyer. • William Jackson, formerly tv creative supervisor at N.W. Ayer, N.Y., to Dancer-Fitzgerald-Sample, that city, as senior copywriter. • Ed Carey, formerly assistant to business manager, NBC Chicago, to Wade Adv. Inc., that city, as business manager of broadcasting. • Bob Gross, assistant producer, radio-tv department at Doherty, Clifford, Steers & Shenfield, N.Y., named producer. Les Collins, formerly with BBDO, N.Y., joins DCS&S as executive producer. • Elinor de la Bouillerie, formerly visual coordinator for Unger & Elliot, to Compton Adv., N.Y., as visual coordinator, tv commercial production. • Gene Ruggiero, formerly film editor at Metro-Goldwyn-Mayer, to radio-tv department of Ted Bates, N.Y. Mr. Ruggiero won Academy Award for editing of "Around The World in Eighty Days." 94 BROADCASTING, January 25, 1960