Broadcasting Telecasting (Jan-Mar 1960)

'Career clinics' • A happy combination of public service, programming and promotion is being pulled off these days by WCBS New York. It's sponsoring, with New York U., a 13week series of College Career Clinics. Already the programs have drawn high praise from school officials and grateful parents, favorable mention in the New York press and requests for assistance from other stations which would like to echo the series. The program, taped at NYU on Saturday and broadcast on WCBS the following Monday night, covers a different career each week. NYU furnishes experts to answer junior and senior high school students' questions and give them a general rundown on the field. WCBS furnishes technicians, the moderator (personality Lanny Ross, at rostrum in photo above) and production personnel. High school vocational counselors furnish interested students for the Clinics themselves and advise both parents and other students that the broadcasts are available on WCBS. Notices regarding the series are posted in the 763 public, private and parochial high schools in the areas (a semi-captive audience of 850,000 students in New York, New Jersey and Connecticut). Many schools have asked for duplicates of the broadcast tapes, which are being furnished by NYU. The station says it will make available to other stations sample tapes and background material on how the series is prepared. Total cost to WCBS: An estimated $3,300 for the whole series, including a pre-clinic luncheon for school officials and salaries of WCBS staff personnel. the station. WTVJ listed its budget on this promotion (in case other stations are interested) at 5 cents per coconut and $651 for postage. Gift house • The couple winning a KBMY Billings, Mont., contest that received "a year's free living" — groceries, clothing, payments on a car and house, etc. — turned the house they had won over to a family that had been rendered homeless by fire. The couple had a home of their own and donated the down payment and first year's pay ments on a $16,000 three-bedroom house to the fire victims. Associated Press carried the story of the winners' generosity. Service shenanigans • The funniest picture taken of a listener while in the armed forces and wearing part of his uniform was worth a $50 Savings Bond from WSIX Nashville, Tenn. The station reports it received hundreds of entries in the contest which was tied in with the film "Operation Petticoat." The 25 runners-up won tickets to see that movie. CBS WHBF RADIO and TELEVISION HOWARD E. STARK, Brokers and Financial Consultants Television Stations Radio Stations 50 East 58th Street New York 2 2, N.Y. ELdorado 5-0405 ADVERTISING IN BU5INESSPAPERS MEANS BUSINESS In the Radio-TV Publishing Field only BROADCASTING is a member of Audit Bureau of Circulations and Associated Business Publications BROADCASTING, January 25, 1960 101