Broadcasting Telecasting (Jan-Mar 1960)

Record Details:

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Meat and potatoes programming for our meat aid potatoes audience . . . that's what! Our hard working young audience likes down-to-earth information and entertainment with lots of zing ... a specialty of the young-at-v heart stations. How many do we reach? More than there are in Maine, New Hampshire, Vermont, Rhode Island and Connecticut put together.** They work hard, play hard and will spend more money this year than ever before. Industry leaders say they'll sell more than 7 million cars in 1960. This means our listeners and viewers will earn over 13 billion dollars.*** Better put WXYZing in your advertising plans. *Check your rating books and see. **Population of WXYZ signal area: 6,505,500. ***Effective Buying Income: $12,921,160,000. Source: Sales Management, 1958. THE STATIONS WITH WXY^ WXYZ RADIO 1270 • WXYZ-TV CHANNEL 7 Represented nationally by John Blair & Co. & Blair-TV ABC