Broadcasting Telecasting (Jan-Mar 1960)

They asked for it • WNBQ(TV) Chicago and CKLW-TV Windsor, Ont.-Detroit, Mich, have purchased You Asked for It, national syndicated by Crosby/ Brown Productions. Twelve major markets in less than two months national syndication have bought the program. Co-owners • Garry Moore, host of I've Got A Secret since its start seven years ago on CBS-TV, now shares in ownership of the program package. Mr. Moore and CBS, through their jointly owned Telecast Enterprises, purchased the panel show from its originators, Goodson-Todman Co., New York. Price was not disclosed. R.J. Reynolds' Winston cigarettes, through William Esty Co., New York, has renewed sponsorship of the program for another year. Payola blues • Stan Freberg, humorist and satirist, whose "Green Christmas" recording attacking the commercialization of the Yuletide season created wide comment when it appeared in November 1958, spoofs the current recording business scandals in a new recording, "The Old Payola Roll Blues." Like "Green Christmas," the payola disc is being avidly played by some stations and ignored by others. Both are Capitol records. A quiet eye * The first 20 episodes of Q.T. Hush, Private Eye, a 3Vi minute color cartoon series, have been completed and are available for distribution through M & A Alexander Productions. The new series, complete with an original musical score, was produced by Animation Assoc. There are 10 episodes to a complete story. For further information, contact M & A Alexander Productions, 6040 Sunset Blvd., Hollywood, or 141 E. 55th St., New York. Inside story • A new personality series. Inside Story, tentatively slated for NBCTV this spring, began production last week. The episodes feature a famous personality at work or play, and will run 30 minutes in length. First show will star actress Billie Burke. Burch Landis Productions is producing. Much alive • Ziv Television's Tombstone Territory has reached a total of 151 stations with the addition of the following year-end signers: R.J. Reynolds & Co. (Esty) and Ortlieb Brewing Co. (Lewis & Gilman) on WFIL-TV Philadelphia; Brown & Williamson (Keith, Madden & Jones) on WDAF-TV Kansas Citv. WHDH-TV Boston and WBKB (TV) Chicago (Dodge Dealers of Chicago signed as alternate sponsor on WBKB); Ashland Oil (Ralph H. Jones Co.) on WPSD-TV Paducah, Ky. (also Swift ice cream), WCPO-TV Cincinnati and WSPD-TV Toledo; Tom Gloor Chevrolet on WAPI-TV Birmingham; Beatrice Foods on KKTV (TV) Colorado Springs, Colo.; Dean's Milk and Schilling Motors (Simon Gwynn Adv.) alternates on WHBQ-TV Memphis; Service Chevrolet on WDAY-TV Fargo, N.D.; Avera Packing Co. and Coca-Cola Bottling Co. alternates on WJBF (TV) Augusta, Ga.; Kahler-Craft Homes Corp. and Bryan Brothers Packing Co. (Buntin Assoc.) on WLBT (TV) Jackson, Miss.; Bryan Brothers Packing on WCBI-TV Columbus, Miss.; Smith Motor Sales (Waghome & Assoc.) San Antonio (station unannounced) and Rural Electric Assoc. (Bradham Adv.) Charleston, SC. (station unannounced). Station buyers include: WHIZ-TV Zanesville, Ohio; KREM-TV Spokane; WPBN-TV Traverse City, Mich.; KLRJ-TV Las Vegas, Nev.; WLWC (TV) Columbus. Ohio; KVAL-TV Eugene, Ore., and WNEWTV New York. Cartoon sales • United Artists Assoc. Inc., N.Y., reports sales of its Big Mac cartoon show to the following stations: WHDH-TV Boston; WAST (TV) Albany, N.Y.; WBEN-TV Buffalo, N.Y.; KMJ-TV Fresno, Calif.; WJAC Here are the next 10 days of network color shows (all times are EST). NBC-TV Feb. 1-5, 8-10 (6:30-7 a.m.) Continental Classroom. Feb. 1-5, 8-10 (11-11:30 a.m.) Price Is Right, participating sponsorship. Feb. 1-5, 8-10 (12:30-1 p.m.) It Could Be You, participating sponsorship. Feb. 1, 8 (10-11 p.m.) Steve Allen Plymouth Show, Plymouth through N. W. Ayer. Feb. 2, 9 (8:30-9:30 p.m.) Ford Startime, Ford through J. Water Thompson. Feb. 2, 9 (9:30-10 p.m.) Arthur Murray Party, P. Lorillard through Lennen & Newell and Sterling Drug through Norman, Craig & Kummel. Feb. 3 (7:30-9 p.m.) Hallmark Hall of Fame, Hallmark through Foote, Cone & Belding. Feb. 3, 10 (9-10 p.m.) Perry Como's Kraft Music Hall, Kraft through J. Walter Thompson. Feb. 4, 11 (9:30-10 p.m.) Ford Show, Ford through J. Walter Thompson. Feb. 5 (8-9:30 p.m.) The Art Carney Show, A. C. Sparkplug through CampbellEwald and United Motors Service/General Motors through D. P. Brother. Feb. 6 (10:30-11 a.m.) Ruff and Reddy Show, Borden through Benton & Bowles. Feb. 6 (4:30-5 p.m.) Racing from Hialeah, Phillies cigars through Wermen & Schorr. Feb. 6 (7:30-8 p.m.) Bonanza, RCA through Kenyon & Eckhardt. Feb. 7 (1:30-2 p.m.) Frontiers of Faith. Feb. 7 (8-9 p.m.) Sunday Showcase, Breck through Reach, McClinton. Feb. 10 (8:30-9 p.m.) Price Is Right, Lever through Ogilvy, Benson & Mather and Speidel through Norman, Craig & Kummel. TV Johnstown, Pa.; WWLP-TV Springfield, Mass.: WHCT (TV) Hartford, Conn.; KOSA-TV Odessa, Tex.; KRCGTV Jefferson City, Mo.; KTVR (TV) Denver; KCSJ-TV Pueblo, Colo., and WLUK-TV Marinette, WEAU-TV Eau Claire and WMTV(TV) Madison, all Wis. Purchase of hour-long Big Mac show carries a guarantee that the National Biscuit Co. will sponsor one-half hour weekly for 26 weeks. Sales blast • MCA-TV, N.Y., reports the following new advertisers for two syndicated mystery adventure series: Shotgun Slade to Brown & Williamson Tobacco Co. and P. Ballantine & Sons on WRCA-TV New York, Stag Beer in Missouri, Summerfield Chevrolet in Michigan. Pioneer Savings & Loan Co. in Texas, Knadjiam Rugs and Judd Jewelry Co. in Albuquerque. Ballantine Motors in Augusta, Ga., Downey Bros. Homes in Texas, Peoples Furniture in Davenport, Iowa, and Gustman Chevrolet in Wisconsin. Falstaff Brewing Co., which contracted originally for 67 markets for MCA-TV's Coronado 9, has added three more cities, while Molson Brew picked up the program for two upstate New York markets, and Kroger Supermarkets for Cleveland. Sports buy • This Week in Sports, weekly 15-minute sports show featuring Marty Glickman and distributed by Telenews, N.Y., has been purchased by Studebaker-Packard Denver Dealers Assn. for 15 markets in the Mountain States beginning Feb. 15. Agency: D'Arcy Adv., N.Y. Markets, (stations being cleared) : in Montana — Billings, Butte and Great Falls; in Colorado — Denver. Colorado Springs, Pueblo and Grand Junction: in Wyoming — Casper and Cheyenne; in Idaho — Idaho Falls and Twin Falls; in New Mexico — Albuquerque, Roswell and Clovis; in Utah — Salt Lake City. 'Ivanhoe' for sale • Screen Gems Inc. announces it is placing Ivanhoe into immediate syndication. The half-hour adventure series has not been shown before in the U.S. but was on British television last year. SG also reports that reruns of Wild Bill Hickock are being offered for syndication. The program made its debut in 1951 and up to September 1959 remained on the air via network or on a national spot basis. Zsa Zsa time • Trand Assoc. Inc., N.Y., announces the signing of Zsa Zsa Gabor for a five-minute, five-times weekly radio show entitled This Is Zsa Zsa. The taped program will start Feb. 22, for a minimum period of 26 weeks on more than 200 stations, with sponsorship to be announced, it was reported. 82 (PROGRAMMING) BROADCASTING, February 1, 1960