Broadcasting Telecasting (Jan-Mar 1960)

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Why you get more for your money when you buy by BRAND NAME . . . A respected Brand Name is a manufacturer's most valuable asset and he spares no effort to protect it by constantly testing and bettering the quality of his product. Brand Names give you publicly approved standards of quality and value, for a brand-name product has to earn its good reputation against all its competition. You get more value and satisfaction for your money when you buy by Brand Name because the specialized knowhow of the manufacturer stands behind your purchase. A Brand Name is the manufacturer's guarantee of satisfaction, further endorsed by the retailer who sells it. Magazine advertising helps you get the most value for your money. Choose a maker's Brand Name you know. I A Brand Name is a maker's reputation BRAND NAMES FOUNDATION, INC.. 437 FIFTH AVENUE, NEW YORK 16, N.Y. CONFIDENCE BRAND NAMES SATISFACTION 104 BROADCASTING, February 1, 1960