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FEBRUARY 8, 1960
THIRTY-FIVE CENTS
WA
BROADCASTING
THE BUSINESSWEEKLY OF TELEVISION AND RADIO
Proposal at FCC: make payola & rigging a crime
Page 27
Madison & Pennsylvania Aves. meet in Washington
Page 38
ANA seeks self-remedy with three-point program
Page 42
Chances fade for getting vhf relief from military
Page 54
PEOPLE work play LIVE
by RADIO!
WHO Radio Holds a Big Lead in Total Radio Audience in America's 14th Largest Radio Market, Sign-on to Sign-off!
COOKING or cleaning — she listens to radio. There's no time to stop for magazines, newspapers or other media. Radio, and only radio, entertains her, sells her all day long !
She knows responsible, big-audience stations — like WHO Radio — give her the kind of programming she prefers. WHO Radio is aggressive, alert, alive — and it takes special measures to see that each segment of its vast audience is served with the finest in entertainment, news and special features.
The 9 3 -county area Pulse Report (Feb.-March, 1959) gives WHO Radio from 18% to 3 5% of the total radio listening audience — first place in every quarter hour surveyed — the balance being divided among 88 other stations!
See your PGW Colonel for all the details on WHO Radio — the believable, big audience station for "Iowa Plus!"
WHO Radio is pan of Central Broadcastine, Compai which also owns and operates WHO-TV. Dcs Moines; WOC-TV, Davenport
Peters, Griffin, Woodward, Inc., National Representatives
I WHO
for Iowa PLUS!
Des Moines . . . 50,000 Watts
NBC Affiliate
P. A. Loyel,
Col. B. J. Palmer, President Resident Manager Robert H. Harter,
Sales Manager