Broadcasting Telecasting (Jan-Mar 1960)

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1960
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (1960)
Leaf #:
000575
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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WEEK IN BRIEF BUY ONE GET THREE IN MICHIGAN WILX-TV LANSING 26th TV market nationally*— Lansing, Jackson, Battle Creek WILX-TV JACKSON 11th in population** — Lansing, Jackson, Battle Creek WILX-TV BATTLE CREEK 46.2% outstate Michigan population** Lansing, Jackson, Battle Creek SERVING MICHIGAN'S GOLDEN TRIANGLE •Television Age 100 Top Markets 11/30/59 "SRDS Consumer Market Data 1/1/59 WIIX-TV M II IL #\ I W BATTLE CREEK CHANNEL lO Associated with WILS-Lansing WPON-Pontiac CONTACT VENARD. RINTOUL & McCONNELL For radio and tv to survive ....... they must rule their own houses. This is how to overcome the current attacks, believes Robert G. Swan, president, Swan & Mason Adv., New York. One proposal he offers: that network affiliates elect hard-hitting executive committees "to ride herd" on network programming operations. Broadcasters should have a lot more to say about what they televise, he argues in this week's Monday Memo. Page 22. A special meeting • FCC session considers proposed legislation and rulemaking covering station injunctions, tv quiz deception, payola, sponsor identification and digest of Attorney General's report. Page 27. Doerfer take initiative • FCC chairman assumes tough, fatherly role by telling NAB to lay aside its anemic tv code and replace it with a seal of approval for commercials and programs; suggests all media might adopt the idea. Page 28. Pepsi's network radio splash • Soft drink advertiser pours some $1.5 million into campaign that includes all four radio networks. Bottlers get the word to enter spot radio as supplementary move. Page 35. AFA's day in Washington • Advertising Federation of America faces the capital music, hears hard-to-take criticism, asks a chance to clean its own house without government interference and meets socially with legislators and regulators. Page 38. ANA's crisis formula • Group adopts three-point program to meet the crisis in the advertising industry. Page 42. No new vhf channels • Comr. Ford tells Senate Communications Subcommittee chances are dim for getting more vhf channels from military during tv allocations hearing. Page 54. The hearing is over • FCC brings down curtain in its inquiry into television with testimony from ABC's Goldenson and Treyz. Page 60. How advertisers can aid tv • NBC's Sarnoff directs appeal to advertisers, urging purchase of public affairs-cultural programs, supports advertiser voice in television and underlines opposition to publishing concept. Page 46. Rules out violence • Tv's responsibilities to children cited in NBC statement to network's production organizations. Order hits extreme treatments of sex and violence in programs reaching family audience. Page 72. Use of Videotape • Ampex symposium draws telecasters to San Francisco for exchange of reports on how each is using tape in programming. Page 81. Canada's first two • Television grants made under new policy permitting private tv operation in markets heretofore exclusively reserved for CBC-TV outlets. Page 92. DEPARTMENTS AT DEADLINE 9 LEAD STORY . 27 BROADCAST ADVERTISING 35 THE MEDIA 68 BUSINESS BRIEFLY 50 MONDAY MEMO . 22 CHANGING HANDS 76 OPEN MIKE 18 CLOSED CIRCUIT 5 OUR RESPECTS 109 COLORCASTING 84 PROGRAMMING 80 DATEBOOK 15 WEEK'S HEADLINERS 10 EDITORIAL PAGE no EQUIPMENT & ENGINEERING .. . . 78 FANFARE FATES & FORTUNES 94 87 m ft FOR THE RECORD 96 GOVERNMENT 54 INTERNATIONAL 92 Mr. Swan BROADCASTING, February 8, 1960 7