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WEEK IN BRIEF
BUY ONE GET
THREE
IN MICHIGAN
WILX-TV
LANSING
26th
TV market nationally*— Lansing, Jackson, Battle Creek
WILX-TV
JACKSON
11th
in population** —
Lansing, Jackson, Battle Creek
WILX-TV
BATTLE CREEK
46.2%
outstate Michigan population** Lansing, Jackson, Battle Creek
SERVING MICHIGAN'S GOLDEN TRIANGLE
•Television Age 100 Top Markets
11/30/59
"SRDS Consumer Market Data
1/1/59
WIIX-TV M
II IL #\ I W BATTLE CREEK
CHANNEL lO
Associated with WILS-Lansing WPON-Pontiac CONTACT VENARD. RINTOUL & McCONNELL
For radio and tv to survive ....... they must
rule their own houses. This is how to overcome the current attacks, believes Robert G. Swan, president, Swan & Mason Adv., New York. One proposal he offers: that network affiliates elect hard-hitting executive committees "to ride herd" on network programming operations. Broadcasters should have a lot more to say about what they televise, he argues in this week's Monday Memo. Page 22.
A special meeting • FCC session considers proposed legislation and rulemaking covering station injunctions, tv quiz deception, payola, sponsor identification and digest of Attorney General's report. Page 27.
Doerfer take initiative • FCC chairman assumes tough, fatherly role by telling NAB to lay aside its anemic tv code and replace it with a seal of approval for commercials and programs; suggests all media might adopt the idea. Page 28.
Pepsi's network radio splash • Soft drink advertiser pours some $1.5 million into campaign that includes all four radio networks. Bottlers get the word to enter spot radio as supplementary move. Page 35.
AFA's day in Washington • Advertising Federation of America faces the capital music, hears hard-to-take criticism, asks a chance to clean its own house without government interference and meets socially with legislators and regulators. Page 38.
ANA's crisis formula • Group adopts three-point program to meet the crisis in the advertising industry. Page 42.
No new vhf channels • Comr. Ford tells Senate Communications Subcommittee chances are dim for getting more vhf channels from military during tv allocations hearing. Page 54.
The hearing is over • FCC brings down curtain in its inquiry into television with testimony from ABC's Goldenson and Treyz. Page 60.
How advertisers can aid tv • NBC's Sarnoff directs appeal to advertisers, urging purchase of public affairs-cultural programs, supports advertiser voice in television and underlines opposition to publishing concept. Page 46.
Rules out violence • Tv's responsibilities to children cited in NBC statement to network's production organizations. Order hits extreme treatments of sex and violence in programs reaching family audience. Page 72.
Use of Videotape • Ampex symposium draws telecasters to San Francisco for exchange of reports on how each is using tape in programming. Page 81.
Canada's first two • Television grants made under new policy permitting private tv operation in markets heretofore exclusively reserved for CBC-TV outlets. Page 92.
DEPARTMENTS
AT DEADLINE
9
LEAD STORY
. 27
BROADCAST ADVERTISING
35
THE MEDIA
68
BUSINESS BRIEFLY
50
MONDAY MEMO
. 22
CHANGING HANDS
76
OPEN MIKE
18
CLOSED CIRCUIT
5
OUR RESPECTS
109
COLORCASTING
84
PROGRAMMING
80
DATEBOOK
15
WEEK'S HEADLINERS
10
EDITORIAL PAGE
no
EQUIPMENT & ENGINEERING ..
. . 78
FANFARE
FATES & FORTUNES
94 87
m
ft
FOR THE RECORD
96
GOVERNMENT
54
INTERNATIONAL
92
Mr. Swan
BROADCASTING, February 8, 1960
7