Broadcasting Telecasting (Jan-Mar 1960)

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1960
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (1960)
Leaf #:
000592
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

NATIONAL SPOT BUYERS KNOW that the efficient way to reach the multibillion dollar Tri-State Ohio River Valley market is thru WCKY. Only 50,000-watt WCKY has the power to cover the area, the programming to build a metro rating right in Cincinnati and a rate card that's built to slice a cost-per-thousand well under ten cents, What's more, the blue chip national advertisers know that WCKY mass-produces as many as 691,000 different homes every month in just one three-hour block of time — more than twice as many homes delivered as are reached by 3 other stations combined. Little wonder that those advertisers agree that for power, circulation and efficiency CINCINNATI'S 50,000 WATT WCKY SOME BUY BROADCASTING PUBLICATIONS INC. President Sol Taishoff Vice President Maury Leng Vice President Edwin H. James Secretary H. H. Tash Treasurer B. T. Taishoff Comptroller Irving C. Miller Asst. Sec.-Treas Lawrence B. Taishoff — BROADCASTING THE BUSINESS WEEKLY OF TELEVISION AND RADIO Executive and publication headquarter! : Broadcasting • Telecasting Bid?., 1735 DeSales St., N.W., Washington 6, D.C. Telephone: Metropolitan 8-1022. Editor and Publisher Sol Taishoff Managing Editor Edwin H. James Editorial Director (New York) Rufus Crater Senior Editors: J. Frank Beatty, Bruce Robertson (Hollywood), Fred Fitzgerald, Earl B. Abrams, Lawrence Christopher. Special Projects Editor . . David Glickman Associate Editor Harold Hopkins Assistant Editor: Dawson Nail; Staff Writers: George Darlington, Malcolm Oettinger, Leo Janos, Sid Sussman; Editorial Assistants: Bob Forbes, Rita Larue, Patricia Funk; Secretary to the Publisher: Gladys Hall. BUSINESS V.P. & General Manager Maury Long Assistant to the Publisher: Lawrence B. Taishoff Sales Manager: Winfield Levi (New York) Southern Sales Manager Ed Sellers Production Manager George L. Dant Traffic Manager Harry Stevens Classified Advertising Doris Kelly Advertising Assistants: Merilyn Bean, John Henner, Ada Michael. Comptroller Irving C. Miller Assistant Auditor Eunice Weston Secretary to Gen. Mgr Eleanor Schadi CIRCULATION ft READER'S SERVICE Subscription Manager. . Frank N. Gentile Circulation Assistants: Charles Browne, Gerry Cleary, David Cusick, Christine Harageones. Director of Publications John P. Cosgrove BUREAUS New York: 444 Madison Ave., Zone 21, Plaza 6-8S54. Editorial Editorial Director Rufus Crater Bureau News Manager. . . Donald V. Wast Associate Editor: David W. Berlyn N. Y. Features Editor: Roeeo Famighetti Assistant Editor Jacqueline Eagle Staff Writer Richard Erickson Buimeit Sales Manager Winfield R. Levi Sales Service Mgr. . . . Eleanor R. Manning Eastern Sales Manager. Kenneth Cowan Advertising Assistant. . . Donna Trolinger Chicago: 360 N. Michigan Ave., Zone 1, Central 6-4115. Midwest News Editor John Osbon Midwest Sales Mgr.: Warren W. Middleton Assistant Barbara Kolar Hollywood: 6253 Hollywood Blvd., Zone 28, Hollywood 3-8148. Senior Editor Bruce Robertson Western Sales Manager Bill Merritt Assistant Virginia Strieker Toronto: 11 Burton Road, Zone 10, Hudson 9-2694. Correspondent: James Montagnes. BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING* — The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. * Reg. U. S. Patent Office Copyright 1960 by Broadcasting Publications Inc. 24 BROADCASTING, February 8, 1960