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NATIONAL SPOT BUYERS KNOW
that the efficient way to reach the multibillion dollar Tri-State Ohio River Valley market is thru WCKY. Only 50,000-watt WCKY has the power to cover the area, the programming to build a metro rating right in Cincinnati and a rate card that's built to slice a cost-per-thousand well under ten cents, What's more, the blue chip national advertisers know that WCKY mass-produces as many as 691,000 different homes every month in just one three-hour block of time — more than twice as many homes delivered as are reached by 3 other stations combined. Little wonder that those advertisers agree that for power, circulation and efficiency
CINCINNATI'S 50,000 WATT
WCKY
SOME
BUY
BROADCASTING PUBLICATIONS INC.
President Sol Taishoff
Vice President Maury Leng
Vice President Edwin H. James
Secretary H. H. Tash
Treasurer B. T. Taishoff
Comptroller Irving C. Miller
Asst. Sec.-Treas Lawrence B. Taishoff
— BROADCASTING
THE BUSINESS WEEKLY OF TELEVISION AND RADIO
Executive and publication headquarter! :
Broadcasting • Telecasting Bid?., 1735 DeSales St., N.W., Washington 6, D.C. Telephone: Metropolitan 8-1022.
Editor and Publisher Sol Taishoff
Managing Editor Edwin H. James
Editorial Director (New York)
Rufus Crater
Senior Editors: J. Frank Beatty, Bruce Robertson (Hollywood), Fred Fitzgerald, Earl B. Abrams, Lawrence Christopher. Special Projects Editor . . David Glickman
Associate Editor Harold Hopkins
Assistant Editor: Dawson Nail; Staff Writers: George Darlington, Malcolm Oettinger, Leo Janos, Sid Sussman; Editorial Assistants: Bob Forbes, Rita Larue, Patricia Funk; Secretary to the Publisher: Gladys Hall.
BUSINESS
V.P. & General Manager Maury Long
Assistant to the Publisher:
Lawrence B. Taishoff Sales Manager: Winfield Levi (New York)
Southern Sales Manager Ed Sellers
Production Manager George L. Dant
Traffic Manager Harry Stevens
Classified Advertising Doris Kelly
Advertising Assistants: Merilyn Bean, John Henner, Ada Michael.
Comptroller Irving C. Miller
Assistant Auditor Eunice Weston
Secretary to Gen. Mgr Eleanor Schadi
CIRCULATION ft READER'S SERVICE
Subscription Manager. . Frank N. Gentile Circulation Assistants: Charles Browne,
Gerry Cleary, David Cusick, Christine Harageones.
Director of Publications John P. Cosgrove BUREAUS
New York: 444 Madison Ave., Zone 21,
Plaza 6-8S54.
Editorial
Editorial Director Rufus Crater
Bureau News Manager. . . Donald V. Wast
Associate Editor: David W. Berlyn
N. Y. Features Editor: Roeeo Famighetti
Assistant Editor Jacqueline Eagle
Staff Writer Richard Erickson
Buimeit
Sales Manager Winfield R. Levi
Sales Service Mgr. . . . Eleanor R. Manning Eastern Sales Manager. Kenneth Cowan Advertising Assistant. . . Donna Trolinger
Chicago: 360 N. Michigan Ave., Zone 1, Central 6-4115.
Midwest News Editor John Osbon
Midwest Sales Mgr.: Warren W. Middleton Assistant Barbara Kolar
Hollywood: 6253 Hollywood Blvd., Zone 28, Hollywood 3-8148.
Senior Editor Bruce Robertson
Western Sales Manager Bill Merritt
Assistant Virginia Strieker
Toronto: 11 Burton Road, Zone 10, Hudson 9-2694. Correspondent: James Montagnes.
BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING* — The News Magazine of the Fifth Estate.
Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953.
* Reg. U. S. Patent Office Copyright 1960 by Broadcasting Publications Inc.
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BROADCASTING, February 8, 1960