Broadcasting Telecasting (Jan-Mar 1960)

Record Details:

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• • • Now -In Peoriarea ALL Surveys Show WMBD-TV The Dominant FIRST! A. R. B. WMBD-TV... 1 st NIELSEN WMBD-TV... 1 St TOTAL AREA TV HOMES TOTAL AREA TV HOMES MOST TELEVISION HOMES MOST TELEVISION HOMES First Place Quarter Hours Pctg. of Total Quarter Hours First Place Quarter Hours Pctg. of Total Quarter Hours WMBD-TV 298 61.7 WMBD-TV 243 52.7 Station B no 22.8 Station B 141 30.6 Station C 75 15.5 Station C 72 15.6 Ties 0 0 Ties 5 1.1 ARB NOVEMBER, 1959 NIELSEN NOVEMBER, 1959 Sign-on to Sign-off, (Sun. th ru Sat.) Sign-on to Si gn-off, (Sun. th ru Sat.) Buy Stability . . . Call or Write Mark Wodlinger, National Sales Manager Peters, Griffin, Woodward, inc. Exclusive National Representatives BROADCASTING, February 8, 1960 Sales Power DOUBLE f/ie Power of Any Other Peoria TV 25