Broadcasting Telecasting (Jan-Mar 1960)

Record Details:

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i Sales action for advertisers in the MULTI-CITY MARKET A TV Homes 946,863 I Furniture, Household, Appliance Sales $201,252,000 Food Sales $968,282,000 Population 3,749,960 Apparel Sales $223,529,000 General Merchandise Sales $475,346,000 Retail Sates $3,871,587,000 Effective Buying Income $6,845,921,000 c j Gasoline Service Sales $305,091,000 Automotive Sales $684,903,000 t Drug Sales $113,570,000 Extensive coverage is only one facet of the WGAL-TV story. For instance, ARB and Nielsen show that the WGAL-TV audience is greater than the combined audience of all other stations viewed in the area. Too, the WGAL-TV multi-city market, America's 70th, is outstanding for prosperity and stability, as evidenced by its coverage figures. You can count on sales action when you advertise on WGAL-TV. Representative: The MEEKER Company, Inc. New York • Chicago BROADCASTING, February 8, 1960