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HOW TO USE TAPE
Telecasters exchange ideas at Ampex meet
A chance for Western broadcasters to exchange information about ways in which video tape has proved of value to their operations was provided last week by Ampex Corp. in a two-day symposium on "Two Years of Tape" held Feb. 2-3 in San Francisco.
Half a dozen station executives reported on what vtr has meant to their individual stations on opening day. The second day was completely given over to informal discussions of all phases of tape operation, sales, programming and engineering. As its own contribution to the symposium, Ampex provided instruction on how to keep tv recorders in top operating condition and detailed reports on new products and techniques.
The six station officials reporting on the effects of vtr at their stations agreed that tape has three major advantages: It permits a station to make full use of personnel and facilities during a fiveday, 40-hour week, eliminating overtime work during weekends or late evening hours. It improves programming by permitting the use of people, such as visiting celebrities or important local personalities, who are not available for programs at air time. And tape enables a station to increase its revenue from local advertising.
"Tape, for the first time, gives television an opportunity to compete directly with the newspaper for local advertising dollars and in results for the local advertisers," Robert E. Kelly, general manager, KCRA-TV Sacramento, Calif., declared. "A good commercial and a good audience are all it takes to produce results and tape makes both available to the local advertiser on tv."
Case Histories • Thirteen weeks of commercials taped for a jeweler in one five-hour session with a fortune in jewels there which could not have been taken to the stations studio for individual live broadcasts; leads and closings taped by Phil Silvers during a night club appearance in town for use by the local sponsor of the Phil Silvers Show (and at a cost of only $300) — were recounted by Robert Hart, KLZ-TV Denver.
With a transmitter midway between Sacramento and Stockton, Calif., and studios in both cities, KOVR-TV was involved in some complicated switching problems trying to get live commercials on the air from both points, Bel Lange, production supervisor, reported. Tape has largely eliminated this problem, as well as much expensive overtime. Taping is done in Stockton but Sacramento advertisers still get local production, with the results microwaved to Stockton for taping and an immediate report
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