Broadcasting Telecasting (Jan-Mar 1960)

Ad Week— 1960 Advertising clubs throughout the country are planning campaigns in all media for Advertising Week, Feb. 14-20. "Advertising helps you enjoy the good life!" the campaigns proclaim. The week is co-sponsored by Advertising Federation of America and Advertising Assn. of the West. They have sent campaign kits to agencies and ad clubs containing order blanks for radio and tv spots, scripts for locallyproduced spots of several lengths as well as samples of posters, car cards, newspaper mats and magazine plates. A record is available for radio featuring Lawrence Welk, Ronald Reagan and others, on which the stars extol advertising's contribution to America's "good life." National task force agency for Advertising Week is Botsford, Constantine & Gardner, Portland, Ore. Silver Anniversary Talent and personalities that appeared 25 years ago on the dedicatory program of WEAV Plattsburgh, N.Y., played a return engagement for the station's anniversary program last Wednesday (Feb. 3). As part of the weeklong commemoration, commentator Paul Harvey originated his ABC shows there and took part in the events planned by the community of Plattsburgh to mark the occasion. Plattsburgh Broadcasting Corp., licensee, also chose the Feb. 3 birthday to start operation of its new WEAV-FM on 99.9 mc. • Drumbeats Of corn and coin • Agency and promotion personnel in the Los Angeles area were treated to cans of corn, courtesy of KLAC, that city. Special labels around the cans announced that the Dick Haynes Show is "the kind of corn Los Angeles listeners love." The plot is hatched • WFBM-TV Indianapolis viewers breathlessly followed two chicks' race with the stork. Two eggs, one marked "Solomon", the other "Sheba", were placed in an incubator with the station's audience invited to handicap which would hatch first and the date and time of birth. The promotion was designed to stir interest in the movie about two similarly-named Biblical persons. The egg was scratched; Solomon finished first and Sheba wound up in a photo — shown on WFBM-TV's feature movie show. Perry's pull • The New Haven Railroad showtrain for Wednesday's (Feb. 10) Perry Como Kraft Music Hall was a four-day sellout. This run, fourth arranged by the line in the last five years, will carry 500 New England residents to Another world's record? *KENO Las Vagas, which prides itself on setting "world's records" for broadcasting from unusual places (i.e. underwater, on horseback) has done it again. This time, the station claims its new personality Don Hinson (r) has set a record for continuous broadcasting from a roving taxicab. The record: 74 hours, 49 minutes. During the endurance test, Mr. Hinson interviewed passengers, including tvmovie star Richard Conte (c). New York in time to have dinner before the 8 p.m. NBC-TV show and get them back to Hartford by 1:30 a.m., earlier for points between. The ticket sales record has been equalled once on the New Haven RR tv runs: the last Como Show train four years ago. The railroad entertains showgoers enroute to the city in the manner of its Broadway show trains and the old radio show trains. Council pow-wow • KYW-TV Cleveland claims the first telecast of a Cleveland City Council meeting. The station video-taped a Monday evening session and televised an hour-long version of highlights the following Sunday afternoon. KYW-TV plans to cover the Council on a "periodic" basis. Facelifting • KTLA (TV) Los Angeles' executive offices, sales department and main lobby are being remodeled at a cost of $50,000. The move is described as another step in Paramount Television Productions' expansion plans for 1960. Weighty politics • To effect a clean-up of the litter that follows an election, WWL-TV New Orleans offered prizes on its teenage Saturday Hop for the largest collection of political posters. Response: some 5Vi tons of posters. Chanel No. 5 • A perfumed promotion piece from WISN-TV Milwaukee states "Sweet smells come from many things . . . and the sweet smell of success comes from advertising dollars spent on WISN-TV." The brochure includes several success stories from station advertisers. AMCI... • Omnidirectional TV Transmitting Antennas • Directional TV Transmitting Antennas • Tower-mounted TV Transmitting Antennas • Standby TV Transmitting Antennas • Diplexers • Coaxial Switches . . . have been proven in service. Write for information and catalog. ALFORD Manufacturing Company 299 ATLANTIC AVE., BOSTON, MASS. BROADCASTING, February 8, 1960 95