Broadcasting Telecasting (Jan-Mar 1960)

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Betty, It's Cold Outside! ■ This is one of the most poignant appeals for more adequate housing we've seen in a long time. To nobody's surprise, our own delightful Miss Betty Hayes is behind the whole thing. ■ Betty learned from her friend William T. Cully, Swope Park zoo director, that these little fellows might be victims of a housing shortage (gorilla subdivision) unless funds could be found for building additional quarters. ■ Betty immediately scheduled a "guest shot" to put the problem before her loyal audience . . . and you can bet your pith helmets the response will be great. ■ Five days a week on her "Accent" show, Betty Hayes talks over an amazing variety of things with thousands of listening ladies. She does it with intelligence, charm and finesse, whether the subject is fashion, cooking, beauty hints, decorating, gardening — or displaced gorillas. ■ Maybe that's why "Accent" is currently sold out across the board. D'you 'spose? Represented by HARRINGTON, RIGHTER AND PARSONS, INC. WDAF-TV WljMk KANSAS CITY, MQ.J^^* UBSIDIARY OF NATIONAL THEATRES & TELEVISION INC.