Broadcasting Telecasting (Jan-Mar 1960)

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FEBRUARY 15, 1960 THIRTY-FIVE CENTS BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO ERSPECTIVE '60: the outlook & problems of a new decade Page 71 letworks' fall programming: how it's beginning to take shape Page 31 'hat commercial for Ban: it's caused some further irritation Page 39 'ayola capers: the doings in Boston, Cleveland, Miami Beach Page 52 /^MAJOR SPORTS EVENT! MICKEY MANTLE • WILLIE MAYS HANK AARON • FRANKIE ROBINSON ROCKY COLAVITO • DUKE SNIDER GUS TRIANDOS • EDDIE MATHEWS and many others star in . . . JlDtt Baseball's greatest "Long Ball" sluggers SWING FOR THE FENCES!