Broadcasting Telecasting (Jan-Mar 1960)

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wrvj is now programming the MCA Paramount movie features! "ROAD TO MOROCCO" pulls a 39.3 rating for a 67.5 share-of-audience against prime network programming! mm A continuing WTVJ promotion campaign is hypo-ing interest in WTVJ movies like never before. Contact your PGW Colonel for participations on THE LATE SHOW, GOLD COAST THEATRE, THE BIG SHOW, IMPACT and THE SUNDAY SHOW — all on WTVJ. ARB Tues. Feb. 16 7-8:30 p.m. SETS-IN-USE-58.2 share-of rating audience WTVJ "Road to Morocco" 39.3 67.5 Station "B" 11.7 20.1 Station "C" 7.2 12.4 *ARB Overnight Tues. Feb. 16. CHANNEL 4 WTVJ SOUTH FLORIDA'S LARGEST DAILY CIRCULATION MEDIUM Represented nationally by Peters, Griffin, Woodward, Inc.