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HUGE CIRCULATION AND EFFICIENT RATES MAKE WCKY FIRST CHOICE IN THE TRI-STATE MARKET
WCKY
WCKY RADIO
OPEN MIKE
Roundup of station sales
editor: Broadcasting is to be commended for its excellent article on radio and tv stations sales (page 80, Feb. 15). It is the first factual writing we have seen on this phase of the industry in my 22 years' association with broadcasting.
As you so logically concluded the article, selling is now and will continue to be an integral part of broadcasting. — Robert Wasdon, Wasdon & Co. (Investments), Land O' Lakes, Fla.
Cartridge tape recorder
editor: Your roundup of recent developments in automation (page 131, Feb. 15) unfortunately neglected Broadcast Electronics Inc.
Our new Series 200 Spotmaster cartridge tape recorder was recently announced. Users are most enthusiastic and yesterday alone we received unsolicited orders by telephone for 24 units from stations who had originally purchased only a single recorder and playback.— Ross Beville, President, Broadcast Electronics Inc., Silver Spring, Md.
[Sorry we missed in the roundup. Picture and details were carried on page 100 of the Oct. 12, 1959, issue. — The Editors.]
Glowing forecast for 1960s
editor: Please send 300 reprints of the lead article, "A glowing forecast for the '60s; tv advertising income to double," page 23, Jan. 4 issue. — C. Wrede Petersmeyer, Corinthian Broadcasting Corp., New York.
[Reprints are available. — The Editors.]
Hawaii market reprints
editor: We would like to order 100 reprints of the 16-page special report on Hawaii which appeared in your Jan. 8 issue. — Hoover Y. Tateishi, Manager, KOHO Honolulu.
[Reprints are available, 204 each. The Editors.]
Difference of opinion
editor: Dr. Frank Stanton, president of CBS, is reported by Broadcasting (Feb. 1, page 9) to have said that the public does not really pay for "free" tv and that product prices would go up if advertisers shifted to other media because "for most kinds of advertising, tv does a better job than any other media."
The public, of course, does pay for "free" tv, just as, in the final analysis, its pays for all advertising since the cost of advertising is a cost of doing business. . . .
It is also true, however, that products would cost more if they were not advertised. But Dr. Stanton's explana
BROADC ASTING, February 29, 1960