Broadcasting Telecasting (Jan-Mar 1960)

Page scan 000963 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1960
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (1960)
Leaf #:
000963
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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HOW IS IT POSSIBLE FOR ONE STATION TO EARN 79% OF LOCAL BUSINESS? It's true in Des Moines, Iowa, where KRNT-TV has had over 79% of the local business in this major 3-station market for 3 years! There is nothing so satisfying as doing business with people who know what they're doing and where they're going. Leading local and national advertisers have known for years that the "know-how, go-now" stations in Des Moines are KRNT Radio and KRNT-TV. They have confidence in the ability of our people to make their radio and television investments profitable. It seems clear that for these astute advertisers, there is nothing so satisfying as radio and television fare presented by good, honest, experienced air personalities who know what they're doing. From surveys made several times a year for the last several years, it seems evident that the people of Central Iowa like to listen to and view our stations. Latest F.C.C. figures show KRNT-TV handled over 80% of ALL the local television advertising placed in this three-station market. The year before, over 79% . . . and the year before that, over 80%. Our local RADIO business in a six-station market has always exceeded that of our nearest competitors by a country mile. We know for a fact that these figures are merely a reflection of our public acceptance . . . our long-standing excellence in public service . . . reliability that is vital in all selling! We believe this to be true: the ones that serve are the ones that sell in Des Moines. People believe in and depend upon these stations. Check the ratings, check The Katz Agency, check the cash registers. KRNT RADIO and TV COWLES STATIONS REPRESENTED BY THE KATZ AGENCY, INC. BROADCASTING, February 29, 1960 21