Broadcasting (Apr - June 1960)

Page scan 000123 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
000123
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Take four... from RCA j Recorded Program Services The Automotive Sales Library New and unique : a powerful radio commercial campaign designed to tap the largest source of local radio revenue —new and used car dealers —plus every other business associated with automobiles. In the package : over 700 lead-ins, spots, and “featurettes,” including hints for car-owners, and informative sell-spots on every make of used car from 1954 through 1959. Thesaurus Musical Library Now in preparation: a series of 200 L.P.’s containing 2000 selections— all specially programmed for 15-minute broadcasts. These selections are the cream of the Thesaurus music library and new releases added monthly keep you right up-to-date. The Jackie Robinson Show An exciting new five-minute radio series starring one of the nation’s most dynamic sports personalities, and his big-name guest stars (such as Ed Sullivan, Don Drysdale, and Johnny Mathis) with anecdotes of great sports events. Audition “Jackie Robinson’s Sports Shots.’’ It’s available for sponsor presentation now. Thesaurus Commercial Library A low-cost, high-potential commercial radio service that gives local stations the hig-time sound. The Library consists of commercial campaigns, station promotion IDs, singing jingles, etc., and each month new additions are made to keep you on top in the solidselling Sixties. At the NAB Convention: Get the full details on these and other Thesaurus features in Suite 600 of the Conrad Hilton. RCA RECORDED PROGRAM SERVICES® New York, Chicago, Atlanta, Dallas, Nashville, Hollywood BROADCASTING, April 4, 1960 117