Broadcasting (Apr - June 1960)

Page scan 000146 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
000146
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Chateau Frontenac, Quebec IMPOSING! MONUMENTAL! but only a small part of an IMPRESSIVE picture presented daily to over 175,000 TV HOMES Reps: Weed Television Corp. Scharf Broadcast Sales Ltd. Jos. A. Hardy & Co. Ltd. 910 a.m. ABC-TV No network service. CBS-TV No network service. NBC-TV Today, cont. 1011 a.m. ABC-TV No network service. CBS-TV 10-10:30 The Red Rowe Show, sust., L; 10:30-11 On The Go, sust., F. NBC-TV 10-10:30 Dough Re Mi, Nabisco, Sweets Co., L; 10:30-11 Play Your Hunch, Sterling Drug, L. 11 a.m.-Noon ABC-TV No network service. CBS-TV 11-11:30 I Love Lucy, Lever, Gerber, U.S. Steel, Simoniz, Gen. Mills, Mennen, Armstrong, Kodak, F; 11:30-12 December Bride, Scott, Colgate, Simoniz, F. NBC-TV 11-11:30 The Price Is Right, Ponds, Congoleum, Sterling, Whitehall, Lever, Nabisco, Standard Brands, Frigidaire, Heinz, Culver, Miles, L; 11:30-12 Concentration, Culver, Lever, Ponds, Frigidaire, Miles, Nabisco, Brillo, Whitehall, Heinz, Brown & Williamson, L. MONDAY-FRIDAY AFTERNOON, EARLY EVENING AND LATE NIGHT Noon-1 p.m. ABC-TV 12-12:30 Restless Gun, part., F; 12:301 Love That Bob, part., F. CBS-TV 12-12:30 Love of Life, American Home Products, Lever, Gen. Mills., Nabisco, Dumas Milner, Gold Seal, Armstrong, Toni, Standard Brands, Quaker Oats, L; 12:3012:45 Search for Tomorrow, P&G, L; 12:451 Guiding Light, P&G, L. NBC-TV 12-12:30 Truth, or Consequences, Miles, Ponds, P&G, Whitehall, Nabisco, Culver, Heinz, Rexall, Standard Brands. Frigidaire, Congoleum, L; 12:30-1 It Could Be You, Whitehall, Ben-Gay, Ponds, P&G, Miles, Culver, Heinz, Nestle, Block Drug, Congoleum, Nabisco, Frigidaire, Brillo, Standard Brands, L. 12 p.in. ABC-TV 1-1:30 About Faces, part., L; 1:30-2 No network service. CBS-TV 1-1:05 Network News, sust., L; 1:051:30 No network service; 1:30-2 As the World Turns, Carnation, P&G, Pillsbury, Standard Brands, Sterling Drug, Nabisco, Quaker Oats, Gen. Mills, Helene Curtis, L. NBC-TV No network service. 23 p.m. ABC-TV 2-2:30 Day in Court, part., L; 2:30-3 Gale Storm Show, part, F. CBS-TV 2-2:30 For Better or Worse, Lever, Scott and sust. segments, Gold Seal, Dumas Milner, Toni, L; 2:30-3 Art Linkletter’s Houseparty, Kellogg, Lever, Pillsbury, Chicken O' the Sea, Carnation, S.C. Johnson, Scott, Toni, Hoover, Bauer & Black, Armstrong, L. NBC-TV 2-2:30 Queen For A Day, P&G, Block Drug, Culver, Ben-Gay, Nestle, Congoleum, Heinz, Nabisco, Ponds, L; 2:30-3 Loretta Young Theatre, Nestle, Frigidaire, Heinz, F. 34 p.m. ABC-TV 3-3:30 Beat the Clock, part, L; 3:30-4 Who Do You Trust?, part., L. CBS-TV 3-3:30 The Millionaire, Standard Brands, Simoniz, Colgate-Palmolive, Quaker Oats, and sust., L; 3:30-4 The Verdict Is Yours, American Home Products, Toni, Lever, Sterling Drug, Scott, Dumas Milner, Simoniz, Standard Brands, L. NBC-TV 3-3:30 Young Dr. Malone, Lever, Proctor Elec., Sterling, Rexall, Heinz, Miles, Culver, L; 3:30-4 From These Roots, Lever, Nestle, Standard Brands, L. 45 p.m. ABC-TV 4-5:30 American Bandstand, part., L. CBS-TV 4-4:15 The Brighter Day, P&G, L; 4:15-4:30 Secret Storm, American Home Products, Remington Rand, Standard Brands, Gen. Mills, Scott, L; 4:30-5 Edge of Night, P&G, S.C. Johnson, Armstrong, Helene Curtis, Pet Milk, American Home Products, Pillsbury, Sterling Drug, Nabisco, and sust., L. NBC-TV 4-4:30 Comedy Playhouse, Ponds, Rexall, Proctor Elec., F; 4:30-5 Adventure Time, F. 56 p.m. ABC-TV 5-5:30 American Bandstand, cont.; 5:30-6 (Mon., Fri.) Rin Tin Tin, part., F; (Tue., Thur.) Rocky and His Friends, part., F; (Wed.) My Friend Flicka, part., F. CBS-TV No network service. NBC-TV No network service. 67:30 p.m. ABC-TV 6-7:15 No network service; 7:15-7:30 News, sust., L. CBS-TV 6-6:45 No network service; 6:45-7 News (weekly Mon., alt. Tue., Wed., Thur., Fri.), American Home Products (alt. Tue., Thur., Fri.), Philip Morris; (alt. Wed.) Carter, L; 7-7:15 No network service; 7:15= 7:30 News (weekly Mon., alt. Tue., Wed., Thur., Fri.), American Home Products (alt. Tue., Thur., Fri.), Philip Morris (alt. Wed.), Carter, L. NBC-TV 6-6:45 No network service; 6:45-7 Huntley -Brinkley News, Texaco, L; 7-7:30 No network service. 11:15 p.m.-l a.m. ABC-TV No network service. CBS-TV No network service. NBC-TV Jack Paar Show, Adams Corp., Adolph’s, Alberto-Culver, American Marietta, Bayuk, Ben Mont Papers, Block Drug, Bon Ami, Calgon, Durkee, F&F Labs., Dayser-Roth, Mennen, Palm Beach Co., Polaroid, Amity Leather, Sandura, W.F. Schrafft & Sons, Sealy, Stokely-Van Camp, Studebaker-Packard, Sylvania, Warner-Lambert, various sponsors, T. MONDAY EVENING 7:30-8 p.m. ABC-TV 7:30-8:30 Cheyenne, J&J, American Chicle, Armour, Ritchie, P&G, Ralston, F. CBS-TV Kate Smith Show, American Home Products, L. NBC-TV 7:30-8:30 Riverboat, Noxzema, Sunshine, F. 8-9 p.m. ABC-TV 8-8:30 Cheyenne, cont.; 8:30-9:30 Bourbon Street Beat, Reynolds Metals, Brown & Williamson, P&G, Helene Curtis, Van Heusen, Libbey-Owens-Ford, duPont, F. CBS-TV 8-8:30 The Texan, Brown & Williamson, alt. with All State, F; 8:30-9 Father — BROADCASTING TMS SUSINESSWECISLY Or TeLBVISION AND RADIO 1735 DeSales St.. N. W. Washington 6, D. C. NEW SUBSCRIPTION Please start my subscription immediately for— □ 52 weekly issues of BROADCASTING Q 52 weekly issues and Yearbook Number □ Payment attached □ Please ORDER $ 7.00 11.00 Bill | '5 1 name tide/ position £ c company name I D 1 1 address o 1 city zone | Send to home address state 140 (TV NETWORK SHOWSHEET) BROADCASTING, April 4, 1960