Broadcasting (Apr - June 1960)

Page scan 000148 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
000148
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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CORPORATION Representing RAI RADIOTELEVISIONE ITALIANA ITALIAN RADIO TV SYSTEM 400 Madison Avenue, New York 17, N.Y. Phone: PLaza 5-7861 Giorgio E. Padovano Exec. Vice President • FULLY TRANSISTORIZED • LIFETIME BATTERY • FLAT TO 10,000 CYCLES THE SPOT RECORDING ^ TAPE Where you go. Minitape goes, with its own power and precision recording unit in one compact aluminum case. Sports, crime, special events ... no other recorder can do the job of Minitape. Quality equal to finest ACoperated units. Get all the facts about Minitape today! STANCIL-HOFFMAN CORP. 921 N. Highland Ave. * Hollywaed 38, Calif. "DEADLINE WASHINGTON” Personalized Station Identification JINGLES CONVENTION See Marv Kempner or Peter Frank at the Hilton RICHARD H. ULLMAN, Inc. 295 Delaware Ave., Buffalo, N. Y. 570 Fifth Ave., New York Knows Best, Lever, Scott Paper, F. NBC-TV 8-8:30 Riverboat, cont.; 8:30-9 Tales of Wells Fargo, American Tobacco, alt. with P&G, F. 910 p.m. ABC-TV 9-9:30 Bourbon Street Beat, cont.; 9:30-10 Adventures in Paradise, Liggett & Myers, Reynolds Metals, duPont, Armour, F. CBS-TV 9-9:30 Danny Thomas Show, Gen. Foods, F; 9:30-10 Ann Sothern Show, Gen. Foods, F. NBC-TV 9-9:30 Peter Gunn, Bristol Myers, R.J. Reynolds, F; 9:30-10 Alcoa Goodyear Theatre, Alcoa, alt. with Goodyear, F. 1011 p.m. ABC-TV 10-10:30 Adventures in Paradise, cont.; 10:30-11 Amateur Hour, Pharmaceuticals, L. CBS-TV 10-10:30 Hennesey, P. Lorillard, alt. with Gen. Foods, F; 10:30-11 June Allyson, duPont, F. NBC-TV Steve Allen, Plymouth, L. TUESDAY EVENING 7:30-8 p.in. ABC-TV Bronco, alt. with Sugarfoot, Brown & Williamson, Quaker Oats, Helene Curtis, Carnation Milk, Haggers, duPont, Gen. Mills, Chevrolet, Simoniz, F. CBS-TV No network service. NBC-TV Laramie, L&M, Warner-Lambert, Ansco Camera, P&G, Sunshine Biscuit, Miles, Colgate, F. 89 p.m. ABC-TV 8-8:30 Bronco or Sugarfoot, cont.; 8:30-9 Wyatt Earp, Gen. Mills, P&G, F. CBS-TV 8-8:30 Dennis O’Keefe Show, Oldsmobile, F; 8:30-9 Dobie Gillis, Philip Morris, alt. with Pillsbury, F. NBC-TV 8-8:30 Laramie, cont.; 8:30-9 Ford Startime, Ford, T. 910 p.m. ABC-TV 9-9:30 Rifleman, Miles Labs., Ralston, P&G, F; 9:30-10 Colt .45, Brown & Williamson, Whitehall, F. CBS-TV 9-9:30 Tightrope, Pharmaceuticals, L; 9:30-10 Red Skelton, S.C. Johnson, Pet Milk, F. NBC-TV 9-9:30 Ford Startime, cont.; 9:30-10 SPECIALS ON NETWORK ABC-TV April 15: 1:30-2 p.m. The Shroud of Turin. April 20: 8:30-10 p.m. Ninotchka, General Mills, Westclox. April 27: 10-11 p.m. Invitation to Paris, Renault. May 12: 9:30-10:30 p.m. Frank Sinatra Show, Timex. CBS-TV April 7: 8-9:30 p.m. duPont Show of the Month, duPont. April 8: 9-10 p.m. Manhattan. April 9: 5-6 p.m. Masters Golf Tournament, Travelers Insurance, American Express. April 10: 4-5:30 p.m. Masters Golf Tournament, Travelers Insurance, American Express. April 21: 10-11 p.m. CBS Reports, Bell & Howell, Goodrich. April 22: 9-10 p.m. Manhattan. April 27: 10-11 a.m. Woman! May 6: 9-10 p.m. Arthur Godfrey Special, Greyhound, Sears Roebuck. May 7: 5:15-5:45 p.m. Kentucky Derby, Schlitz. May 7: 9-10 p.m. Phil Silvers Special, Carling. May 18: 10-11 p.m. Jack Benny Hour, Benrus, Greyhound (repeat of Nov. 7, 1959 special) May 19: 9:30-11 p.m. Buick Electra Playhouse, Gen. Motors. May 21: 5:30-6 p.m. Pimlico Preakness, Schlitz. May 27: 9-10 p.m. Ringling Bros. Circus. May 27: 10-11 p.m. CBS Reports, Bell & Howell, Goodrich. Arthur Murray Party, P. Lorillard, alt. with Sterling, L. 10-11 p.m. ABC-TV 10-10:30 Alcoa Presents, Aluminum Co. of America, F; 10:30-11 Keep Talking, Mutual of Omaha, L. CBS-TV Garry Moore Show, Kellogg, S.C. Johnson, Polaroid, Pittsburgh Plate Glass, NBC-TV 10-10:30 M-Squad, American Tobacco, alt., F. 10:30-11 No network service. WEDNESDAY EVENING 7:30-8 p.m. ABC-TV 7:30-8 Music For a Spring Night, sust., L. CBS-TV 7:30-8:30 Be Our Guest, American Home Products, Hazel Bishop, Manhattan Shirt, Helene Curtis, L. NBC-TV Wagon Train, Ford, National Bisquit, R.J. Reynolds, F. 89 p.m. ABC-TV 8-8:30 Music For a Spring Night, cont.; 8:30-9 Ozzie & Harriet, Eastman Kodak, Quaker Oats, F. CBS-TV 8-8:30 Be Our Guest, cont.; 8:30-9 Men Into Space, American Tobacco, F. NBC-TV 8-8:30 Wagon Train, cont.; 8:30-9 The Price Is Right, Lever, Spiedel, L. 910 p.m. ABC-TV Hawaiian Eye, Carter, Whitehall, Ritchie, American Chicle, F. CBS-TV 9-9:30 The Millionaire, Colgate, F; 9:30-10 I’ve Got A Secret, R.J. Reynolds, alt. with Bristol-Myers, L. NBC-TV Perry Como Show, Kraft, L. 1011 p.m. ABC-TV 10-10:45 Wednesday Night Fights, Miles Labs., Brown & Williamson, L; 10:4511 No network service. CBS-TV U.S. Steel Hour, U.S. Steel, alt. with Armstrong Circle Theatre, Armstrong Cork, L. NBC-TV 10-10:30 This Is Your Life, P&G, F; 10:30-11 Wichita Town, P&G, T. THURSDAY EVENING 7:30-8 p.m. ABC-TV Steve Canyon, sust., F. TV IN APRIL, MAY & JUNE June 3: 9-10 p.m. Manhattan. June 11: 4:30-5 p.m. Belmont Stakes, Schlitz. June 17: 9-10 p.m. CBS Reports, Bell & Howell, Schlitz. NBC-TV April 4: 10:30 — conclusion. Oscar Awards, Academy of Motion Picture Arts & Sciences. April 8: 8:30-10 p.m. Art Carney, AC/UMS. April 10: 6:30-8 p.m. Hallmark Hall of Fame, Hallmark. April 10: 8-9 p.m. Our American Heritage, Equitable. April 15: 8:30-9:30 p.m. Jerry Lewis Show, Timex. April 16: 8:30-9:30 p.m. Andy Williams Pontiac Show, Pontiac. April 20: 9-10 p.m. Bob Hope Show, Buick. April 22: 8:30-9:30 p.m. Mark Twain’s America. April 24: 8-9 p.m. Rexall Special, Rexall. April 26: 10-11 p.m. Jack Parr Special. April 29: 8:30-9:30 p.m. Bell Telephone Hour, AT&T. May 2: 9:30-11 p.m. Hallmark Hall of Fame, Hallmark. May 6 : 8 :30-9 :30 p.m. Art Carney, AC/UMS. May 12: 10-11:30 p.m. Emmy Awards, Benrus, P&G. May 13: 10-11 p.m. Gene Kelly, Pontiac. May 15 : 8-9 p.m. News Special. May 27 : 8 :30-9 :30 p.m. News Special. June 3: 8:30-9:30 p.m. Summer on Ice, Brewers’ Foundation. 142 (TV NETWORK SHOWSHEET) BROADCASTING, April 4, 1960