Broadcasting (Apr - June 1960)

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
000169
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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APRIL 11, 1960 THIRTY-FIVE CEN BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO Networks on the ready-line for fall battle of ratings Page 27 How major auto makers spent their tv money in ’59 Page 30 Little solace for radio-tv at NAB Chicago sessions Page 46 Equipment wonderland: bright spot of convention Page 94 The new power in TV programs See Duke Snider battle Hank Aaron on starring MICKEY MANTLE • ERNIE BANKS • GIL HODGES FRANKIE ROBINSON • WILLIE MAYS • GUS TRIANDOS ROCKY COLAVITO • EDDIE MATHEWS and many others. SOLD! SCHLITZ BEER • INTERNATIONAL HARVESTER CONSOLIDATED CIGARS • JOHN LABATT, LTD. and many more. ZIV-UNITED 488 Madison Ave.. ARTISTS INC. New York 22. N. Y.