Broadcasting (Apr - June 1960)

Page scan 000174 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
000174
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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ELECTED , LANDSLIDE by your best customer (the woman viewer) NIELSEN 45.7% share of Women Viewers *Nov. thru Dec. 1959 9 AM to 5 PM WJBK-TV 45.7% Station A 24.8% Station B 18.9% Station C 10.6% Call KATZ for the complete ‘Tabulation of Women Viewers’ The 1960 Presidential race understandably is a major topic of conversation in Detroit as elsewhere. But in daytime television in Detroit, women viewers already have voted overwhelmingly for WJBK-TV. According to Nielsen’s two-month figures, it’s Channel 2 almost 2 to 1 over the closest competitor, with proportionately lower cost per thousand. in DETROIT you know where you’re going with WJBK-TV A STORER STATION • CBS • CHANNEL 2 BROADCASTING, April 11, 1960