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Broadcasting (Apr - June 1960)

Page scan 000197 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
000197
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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How next fall’s tv network schedule looks now 7-7:30 7:30-8 8-8:30 8:30-9 | 9-9:30 9:30-10 | 10-10:30 10:30-11 ABC DISNEY (starts 6:30) MAVERICK LAWMAN REBEL ISLANDERS CHURCHILL CBS LASSIE DENNIS THE MENACE ED SULLIVAN GE THEATRE JACK BENNY WHAT'S MY LINE SUNDAY NBC PROJECT X NO PLACE LIKE HOME ONE HAPPY FAMILY DINAH SHORE LORETTA YOUNG BARBARA STANWYCK ABC CHEYENNE SURFSIDESIX ADVENTURES IN PARADISE 1 PETER GUNN CBS BRINGING UP BUDDY DANNY THOMAS ANDY GRIFFITH HENNESEY FACE THE NATION MONDAY NBC RIVERB0AT WELLS FARG0 TALL MAN HOLLYWOOD ANGEL SPECIALS ABC EXPEDITION BUGS BUNNY RIFLEMAN WYATT EARP STAGECOACH WEST ONE STEP BEYOND STATION TIME CBS FATHER KNOWS BEST TOM EWELL SKELTON GARRY MOORE TUESDAY NBC LARAMIE HITCHCOCK 1 DANTE WESTERNER THRILLER ABC HONG KONG 0ZZIE & HARRIET HAWAIIAN EYE NAKED CITY CBS 601 PARK AVE. U.S. STEEL/ARMSTRONG WEDNESDAY NBC WAGON TRAIN PRICE IS RIGHT PERRY COMO PETER & MARY TAB HUNTER ABC GUESTWARD HO DONNA REED McCOYS DOWN HOME UNTOUCHABLES YANK CBS ALLYS0N THURSDAY NBC OUTLAWS MASTERS0N BACH. FATHER TENN. FORD GR0UCH0 THIS IS YOUR LIFE ABC CLARK HARRIGAN FLINT | STONES 77 SUNSET STRIP DETECTIVES ANTHOLOGY SERIES CBS RAWHIDE PUB. SVC. FRIDAY NBC RAVEN 1 HEADQ'TRS AT&T MUSICALS MICHAEL SHAYNE ABC ROARING 20's BEAVER LAWRENCE WELK GILLETTE FIGHTS CBS PERRY MASON WANTED HAVE GUN GUNSM0KE STATION TIME SATURDAY NBC BONANZA KLONDIKE DEPUTY | WORLD WIDE 60 STATION TIME Tuesdays at 7-7:30, station time. But ABC-TV said that in return it would leave 10:30-11 on those nights open for affiliates to program locally. Costs Cut ■ Mr. Baker said ABCTV’s President Treyz had cut the sponsorship cost of Expedition “to the bone.” Ralston Purina, he said, is willing to pass up high-priced, high-rating shows so long as it can get modestly priced programs which do a job commercially. He credited television as an important factor in the company’s own growth. Mr. Baker also said that Ralston Purina hoped to furnish material — not as a sponsor and not for credit — which would enable affiliates to present local public-service programs tied in with the Expedition theme. ABC-TV’s second public-service entry in the three-network pact is a 26-week documentary series based on Sir Winston Churchill’s memoirs, which is set for Sundays at 10:30-11. But officials indicated there will be an increasing number of public -affairs specials. Mr. Goldenson said the public-affairs budget was being expanded “three or four times” and might be increased further. After an opening by five cheerleaders, a story of ABC-TV growth was spelled out in a slide-film presentation by Julius Barnathan, vice president for affiliated stations, and Bert Briber, director of sales development. They said ABC-TV’s share of audience is No. 1 in the so-called Nielsen multi-network area, 24 markets where all three networks compete: ABC-TV’s share was placed at 35.1%, as against CBS-TV’s 33.8 and NBC’s 31.1. But because ABC lacks “equal station facilities” in a number of markets, they continued, it is second in national share: 33.5% as against 35.9 for CBS-TV and 30.6 for NBC-TV. Some of the missing markets: Louisville, Grand Rapids, Providence, Birmingham, Jacksonville, Rochester, and Syracuse. Resolutions ■ In half-hour program ratings, the affiliates were told, their network has done “very well,” with 20 of the top 50, compared to 21 for CBSTV and 9 for NBC-TV. Moreover, it was reported, of the 61 three-station markets ABC-TV affiliates are first in 27, CBS-TV first in 25 and NBC-TV first in 9. NBC-TV PLANS: NEXT PAGE BROADCASTING, April II, 1960 29