Broadcasting (Apr - June 1960)

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
000869
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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Dennis named Lloyd W. Dennis Jr., vp and general manager of WTOP Washington, was elected president of Maryland-District of Columbia Broadcasters Assn. He succeeds Jason Pate, formerly president and general manager of WASA Havre de Grace, Md., who died last month (Broadcasting, April 11). Mr. Dennis formerly was association’s vp. Other officers approved were: Robert B. Jones Jr., manager of WFBR Baltimore, vp, and Joseph Goodfellow, manager of WRC Washington, secretary-treasurer. Frederick S. Houwink, general manager of WMAL-AM-FM-TV, and Ben Strouse, president and general manager of WWDC, both Washington, were named to board of directors. Mrs. Jason Pate named honorary member of board. She is first woman board member. board member of WSM Inc. (WSMAM-TV Nashville, Tenn.), appointed vp and general counsel. Mr. Larson Mr. Wiseman C. Alfred Larson and William O. Wiseman named station managers of WOW Omaha, Neb., and WOW-TV, respectively. Mr. Larson formerly was I assistant director of broadcast division of Meredith Publishing Co. prior to organizational change (Week’s Head! liners, May 2). Mr. Wiseman, sales manager of WOW since 1951, continues in that capacity in addition to new duties as station manager. He has been with j station since 1937. Both stations are part of Meredith Broadcasting Co. Herb Berg, formerly account executive with WIST Charlotte, N.C., rejoins WWOK, that city, as general manager. He previously had been general manager of WWOK before joining WIST. Robert Acker, formerly general manager of WLYN Lynn, Mass., named assistant general manager of WWOK. Bud Sunkel, formerly with WDAN Danville, 111., to KFBI Wichita, Kans., as program director. Rex Hall joins KFBI as air personality. Alan B. Skuba appointed station manager of KRML Carmel, Calif. Dick Oppemheimer, formerly commercial manager of WELM Elmira, N.Y., joins WHAP Hopewell, Va., as general manager. Aaron Rubin, controller for NBC, elected vp and treasurer. Mr. Rubin joined NBC in 1954 as chief accountant, was named controller in 195,8 after serving as assistant controlMr. Rubin jer an(j manager of budgets and financial evaluation. Russ Coughlan, sales representative for KGO-TV San Francisco, appointed general sales manager, succeeding David M. Sacks, recently named general manager. Before joining KGO-TV in 1957, Mr. Coughlan had been account executive with KCBS, that city. Ted Conway, merchandising manager of KCBS San Francisco, promoted to account executive, succeeding Bob Price, appointed account executive for CBS Radio Spot Sales, that city. Fred Goerner, formerly with KSL-AM-TV Salt Lake City, joins KCBS production staff as writer-producer. John Thorsen, formerly in business affairs for ABC, appointed midwest representative for WPAT Paterson, N.J., with headquarters in Chicago. Larry Clark appointed director of station relations of WRIT Milwaukee. John B. Kenkel and John P. Bank son Jr. named partners of Washington law firm of Miller & Schroeder. Mr. Kenkel, with firm for eight years, is graduate of Colgate College and George Washington Law School. Mr. Bankson, with firm two years, is graduate of Yale U. and Harvard Law School. Jack Singer, presentation writer, ABC-TV sales development department, named New York coordinator for ABC International Div. Ben K. West, formerly vp and general manager of WTVP (TV) Decatur, 111., appointed general manager of KOCOTV Oklahoma City. Previously, Mr. West was with WINT-TV Mr. West Fort Wayne, Ind„ and helped to establish KEDD-TV Wichita, Kan. Eleanor Larsen, administrative assistant and program director of WPSTTV Miami, appointed corporate secretary of Public Service Television Inc., which owns station. Watching habit in Fresno (California) first station in Fresno KMJ-TV • Fresno, California McCLATCHY BROADCASTING COMPANY The Katz Agency National Representative r While serving a single station market, WTHI-TV fulfills its public service responsibilities in a way that has gained for it the appreciation and support of its entire viewing area ... a circumstance that must be reflected in audience response to advertising carried. BFive full y2 hours of local public service programming each week. WTHI-TV CHANNEL 10 CBS • ABC TERRE HAUTE INDIANA Represented Nationally by Bolling Co. A part of BROADCASTING, May 16, 1960 107