Broadcasting (Apr - June 1960)

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
000874
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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WPOP HARTFORD -CONN. Serving Central Connecticut With All Family Radio at Lowest Cost Per M Pulse, Nov. 1959 WPOP Hartford, Conn. Phillip Zoppi I Adam Young, Inc. General Manager I Nat’l Rep. A TELEBROADCASTERS STATION DID YOU SEE CRC AT THE CONVENTION? Commercial Recording Corporation P. 0. Box 6726, 3104 Maple, Dallas 19, Texas Phone Rl 8-0037 Tom Merriman, president, Bob Farrar, vice president, Dick Morrison, vice president, gen. sales mgr. FANFARE CBS News promotion CBS Radio has prepared a voluminous promotion kit on the network’s news staff and operation. The kit, which will be distributed to all network affiliates, consists of four glossy-backed leaflets stuffed with promotion and exploitation aids, including two feature stories on the World News Roundup and biographical outlines and photographs of 24 CBS newsmen. The first section contains texts of “stationized” newscaster announcements which were broadcast via closed circuit starting March 1. Section 2 consists of scripts for news promotion spots. Part 3 has ad mats and proofs to publicize news service, and programming suggestions aimed at pointing up the prestige and value of radio news. The last folder contains the newsmen’s biographies. Twenties roar again The speakeasy days of the “Roaring Twenties” have been revived by Broadcast Time Sales Inc. at its penthouse suite high above Madison Avenue. Offering a startling contrast to the “Sounds of the Sixties” on the street below, the station rep company is featuring these spring and summer nights the syncopation of ragtime music, bathtub punch (from a genuine 1920 bathtub), dancing under the stars and hostesses from the local Gaslight Club ... all this in way of celebrating a reported 58% increase in billings over the first third of 1959. Each Wednesday for 26 weeks BTS is hosting timebuyers, media directors1'; I and client executives on its spacious* tree-lined, flower-bedecked terrace. The # symbolic speakeasy motif was selected 1 because commercial radio began in the e twenties, and paradoxically, the en-SI thusiastic celebrants add, the dated < I word accurately describes the radio! I sound of the sixties. A New York first? WABC-TV New York has begun on-iil air promotion of its programming farejll with a new series of 19 spots, all fully-ill animated with musical backgrounds andill said to be the first of their type in thejll New York area. Ranging in lengths of ll I two to 20 seconds, the ABC-TV flag. II ship station’s promos call viewers’ atIf I tention to romance, comedy, drama. westerns, children’s shows, mystery and | sports programs. One is designed espe I dally for housewives and another urges 1 late-night viewers to reduce set volume, f Created by Abe Ajay and produced 1 by Modern Broadcasting Inc., New 1 York, the promos are part of WABC I TV’s overall theme of “the most enjoy 1 able sight in town.” This message was f introduced last fall when WABC-TV I lighted its large neon sign in the Times f Square area. The station identification I logo for the spots was copied from the i sign. Music for the spots was composed 1 by Larry Elgart and was played by his 1 orchestra. Voice is by Carol Sloane. 1 Animation is by Elektra Studios. While I the promos are expected to be used |i some 20-25 times a day, eight of them |] are of the two-second length and are j I SATUftDAY-SUNPAY $ ms.mimifi.mmm Like other bus promotions? ■ Yes, but KSL-TV Salt Lake City goes quite a bit further, instead of merely relying on a bus, gaily painted with illustrations of station and network personalities. Each week, passengers on the bus are given a small folder with news of tv shows for the coming week. And on Fridays, a KSL-TV hostess rides the bus, handing out samples of station advertised products and other client items. 112 BROADCASTING, May 16, 1960