Broadcasting (Apr - June 1960)

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
000875
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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This great seaborne health center will carry a new kind of aid abroad— wi/ft your help. Part of the people-to-people project Hope, it will enlist 200 specialists in sharing our health skills. Ambassador with a blackboard, the Hope specialist will help the often woefully few local medical technicians train helpers. The result: many more hands. And that means one Hope dollar is multiplied many times over. YOUR HELP CAN COME BACK A HUNDRED TIMES OVER One local doctor for 100,000 people. These are the odds Hope may face. Yet Hope can mean so much. The health of this child. The health of five Indonesians. Trained hands and only a dollar’s worth of penicillin can cure them of crippling yaws. BROADCASTING, May 16, 1960 X6\M0 If enough of us help, the S.S. Hope will be outbound in 1960. First port of call: Indonesia. A bold health project called Hope will be underway. The need is crucial. Many places, too many health hazards exist. Too many people robbed of the will to live. Too few hands to help. Often, a doctor for 100,000. Hope’s approach is practical. Help where a nation’s doctors ask help. Help them help themselves to health. By training, upgrade skills — multiply hands. Hope’s doctors, dentists, nurses, and technicians will man a center complete to 300-bed mobile unit and portable TV. You can not only make every dollar do the work of many, you can earn a priceless dividend. With health comes self-respect. People at peace with themselves are less likely to war with others. Hope is yours to give. It’s a people-to-people project. For one year’s worth, 3Vi million Americans must give a dollar. Don’t wait to be asked. Mail a dollar or more now to HOPE, Box 9808, Washington 15, D.C. HELP LAUNCH HOPE 'Oc St**' I I