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y Attention \
Piel’s Beer is sponsoring \ INTERPOL CALLING, ) starring Charles Korvin as Inspector Paul Duval on New York’s WPIX, Sunday nights at 10:30. Now Interpol’s story, which the public has been reading about in Reader’s Digest and other magazines and newspapers, comes to J television ... /
great, Bert. Just \ like you and me, INTERPOL CALLING \ i and Piel’s make a ^
* sure-fire selling •
I combination. And if I may • . make one small pun, j
\ both Duval and Piel’s I
y always keep their *
\ heads ... in any J situation.
the new television series that Bert, Harry, B/itz-Weinhard, Pfeiffer’s, Labatts, Miller High Life, Santa Fe Winery and so many other kinds of advertisers are buying, buying, buying!
488 Madison Ave. • N. Y. 22 • PLaza 5-2100
ITC OF CANADA, LTD.
100 University Ave. • Toronto 1, Ont. • EMpire 2-1166
©1960 PIEL BROS., BROOKLYN, N. Y.
CWA offers rebuttal
editor: The Communications Workers of America is seriously concerned by misstatements of fact and erroneous editorial conclusions contained in two items concerning our union in the May 9 issue of Broadcasting magazine.
An item on the Closed Circuit page (page 5) alleged that CWA . . . “has been tinged with radicals in the past.
. . .” The statement is simply untrue as anybody who knows our union would have been able to tell you. This statement is resented by both the members and officers of CWA.
Secondly, the same item implied that CWA was prepared to raid other AFLCIO affiliates which have bargaining rights at the present time with a number of radio and television stations. This is untrue. CWA is not a raiding union. We fully adhere to the no-raiding provisions of the AFL-CIO constitution and of the more specific AFLCIO no-raiding agreement. CWA looks for its expansion among workers presently unorganized, or those now belonging to so-called independent unions, or those in still existing company unions who have no adequate trade union bargaining power.
On page 82 (May 9 issue), a story entitled “Telephone union gets foot in tv’s door” contains a number of other inaccuracies. CWA has no members employed by Western Union or by RCA Communications Inc. CWA furthermore does not represent radio operators aboard U.S. merchant ships. It is obvious the writer has confused CWA with a number of other unions. It is unfortunate that your magazine’s writer could not have taken a little more time to get the facts straight.
Perhaps Broadcasting magazine is correct when it describes CWA as “rough, tough, strongly entrenched”; many telephone company officials with whom we deal tell us they find us dedicated to the interests of our members, but also reasonable and responsible and concerned with furthering the best interests of the entire community. — J. A. Beirne, President, Communications Workers of America, Washington.
SUBSCRIPTION PRICES: Annual subscription for 52 weekly issues $7.00. Annual subscription including Yearbook Number $11.00. Add $1.00 per year for Canadian and foreign postage. Subscriber's occupation required. Regular issues 35* per copy; Yearbook Number $4.00 per copy.
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BROADCASTING PUBLICATIONS INC.
President Sol Taishoff
Vice President Maury Long
Vice President Edwin H. James
Secretary H. H. Tash
Treasurer B. T. Taishoff
Comptroller Irving C. Miller
Asst. Sec.-Treas. . Lawrence B. Taishoff
THE BUSINESSWEEKLY OF TELEVISION AND RADIO
Executive and publication headquarters: Broadcasting ■ Telecasting Bldg., 1735 DeSales St., N.W., Washington 6, D.C. Telephone: Metropolitan 8-1022.
Editor and Publisher Sol Taishoff
Managing Editor Edwin H. James
Editorial Director (New York)
Senior Editors: J. Frank Beatty, Bruce Robertson (Hollywood), Fred Fitzgerald, Earl B. Abrams, Lawrence Christopher. Associate Editors: Harold Hopkins, Dawson Nail.
Staff Writers: George Darlington, Malcolm Oettinger, Leo Janos, Sid Sussman, Richard Calistri; Editorial Assistants: Bob Forbes, Patricia Funk, Secretary to the Publisher: Gladys Hall
V.P. & General Manager Maury Long
Assistant to the Publisher:
Lawrence B. Taishoff Sales Manager: Winfield Levi (New York)
Southern Sales Manager Ed Seller*
Production Manager George L. Dant
Traffic Manager Harry Steven*
Classified Advertising Doris Kelly
Advertising Assistants: Merilyn Bean,
John Henner, Ada Michael.
Comptroller Irving C. Miller
Assistant Auditor Eunice Weston
Secretary to Gen. Mgr. . . Eleanor Schadi
CIRCULATION & READER'S SERVICE
Subscription Manager . . . Frank N. Gentile Circulation Assistants: Charles Browne, Gerry Cleary, David Cusick, Christine Harageones, Edith Woo.
Director of Publications John P. Cosgrove
New York: 444 Madison Ave., Zone 22, Plaza 5-8354.
Editorial Director Rufus Crater
Bureau News Manager. . Donald V. West
Associate Editor David W. Berlyn
N.Y. Features Editor. . .Rocco Famighetti
Assistant Editor Jacqueline Eagle
Richard Erickson, Diane Halbert
Sales Manager Winfield R. Levi
Sales Service Mgr.. . Eleanor R. Manning Eastern Sales Manager. Kenneth Cowan Advertising Assistants: Donna Trolinger Chicago: 360 N. Michigan Ave., Zone 1, Central 6-4115.
Midwest News Editor John Osbon
Midwest Sales Mgr.: Warren W. Middleton
Assistant Barbara Kolar
Hollywood: 6253 Hollywood Blvd., Zone 28, Hollywood 3-3148.
Senior Editor Bruce Robertson
Western Sales Manager Bill Merritt
Assistant Virginia Strieker
Toronto: 11 Burton Road, Zone 10, Hudson 9-2694. Correspondent: James Montagnes.
BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING* — The News Magazine of the Fifth Estate
Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. Broadcasting ■ Telecasting*
* Reg. U. S. Patent Office Copyright 1960 by Broadcasting Publications Inc.
BROADCASTING, May 23, 1960