Broadcasting (Apr - June 1960)

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
000930
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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Industrial Development . . . Diversified ! Growth of a market depends upon industrial development. Stability depends upon industrial diversification. The Greater Oklahoma City Market has both! The result is a steadily increasing flow of money into the hands of people who can buy more of the products you have to sell. Well over one billion dollars were invested in Oklahoma City for capital improvements (1950-1959). 1959 set the record with $206,638,252 spent for industrial expansion and community improvements. A typical indicator of community growth is the increase in electric consumption — 1 47.5 % in the past ten years. Non-agricultural employment increased 28%. | The future is even brighter because of diversified expansion. No one 1 industry shutdown can cause cash-register-cobwebs. And more busiI nesses are moving in monthly, mainly because in the Oklahoma City I Market, the quality of labor is not strained. People have enthusiasm, | confidence, a dollar-for-dollar sense of values and a dynamic desire I for the advancement of their families and community. 1 WKY RADIO AND TELEVISION is the prime communicator to over a million and a half of these people in 56 counties. One reason is on page 4.