Broadcasting (Apr - June 1960)

Record Details:

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: ON BEYOND RATINGS IS ft U In convincing you of the prime importance of WKY RADIO AND TELEVISION in the Greater Oklahoma City Market let us make one thing plain: Both stations have more coverage than any competitive media (54 counties for TV, 56 for radio). Both stations have proved rating stories. By the accepted slide rule criteria, we’re “number one” (or else we probably couldn’t afford to be selling the market rather than the stations ). But beyond the ratings and the coverage is where you find the full impact of WKY RADIO AND TELEVISION. In the pride of operation ...we do it better or not at all! In our living code of ethics . . . stricter than average because it is formulated upon personal conscience rather than fear of control. In our audience loyalty. Good programs can attract audience to us . . .or away from us. But our audience loyalty makes people more inclined to come TO us. So, look on beyond ratings in measuring the full value of WKY RADIO AND TELEVISION. Look to SALES! We make more sales to the people in this rapidly expanding market than any other communicator. We are established in the minds and hearts of the audience as the prime communicator. Good Stations on which to do More Business RADIO AND TELEVISION OKLAHOMA CITY The WKY Television System, Inc. WTVT, TampaSt. Petersburg, Fla. Represented by The Katz Agency