Broadcasting (Apr - June 1960)

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
000941
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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In Chicago, TV Station WBKB is investigating the problems of peace in our age by presenting a public service series, PEACE REPORT, which explores this vital issue in depth. Each of five separate twohour reports brings together some of the finest minds of our time, each examines a different aspect of peace. PEACE REPORT is not a conventional series. Four hours of the REPORT originated from Argonne National Laboratory, where for the first time in history, telecasts were actually powered by nuclear energy. On one program, four of eight living Nobel Peace Prize winners were brought together. On another, twelve of America’s leading military experts and prominent industrialists were featured. WBKB’S PEACE REPORT is typical of what many fine TV stations throughout the United States are doing in the public interest. These stations are planning for and programming to a television audience that has come of age, a mature public determined to face today’s most significant problem, man’s survival. All jive of the reports of this investigation into the issues of peace in our times are being offered by WBKB to the Ford Foundation for distribution. All five are also available to any commercial or educational television station in the United States at no cost. ( Stations to supply their own tapes for dubbing.) Address: Program Director , Station WBKB , 190 North State Street , Chicago 1, Illinois. REPORT NO. 1 — "The Philosophy of the Atomic Physicist " — An actual visit to Argonne National Laboratory with on-the-spot commentary by staff members: Moderator: Norman Ross; Guests: Dr. Norman Hilberry, Director of Argonne National Laboratory; Dr. Louis Turner, Deputy Director, Argonne National Laboratory; Dr. William F. Miller, Director of Applied Mathematics Division, Argonne National Laboratoy; Dr. Albert Crewe, Director of Particle Accelerator Division, Argonne National Laboratory; Dr. Harry Auerbach, Associate Statistician, Division of Biological and Medical Research; Dr. Joseph Katz, Senior Chemist, Chemical Division, Argonne National Laboratory. REPORT NO. 2 — " How Atoms Are Being Made to Work for Peace ” — A program telecast from Argonne National Laboratory exploring peace-time atomic research. Moderator: Norman Ross; Guests: Dr. Norman Hilberry, Dr. Austin Brues, Dr. Harry Auerbach, Dr. Theodore Tahmisian, Dr. John Skok, Dr. Joseph Katz, Miss Gladys Swope, Mr. William Doe, Mr. Joseph Harrer, Dr. Francis Throw, Dr. Albert Crewe, Dr. William Miller, Dr. Rollin Taecker. REPORT NO. 3 — "The Ethics of Peace" — Four of eight living Nobel Peace Prize winners examine the relationship of ethics to world conflicts and tensions. Moderator: Norman Ross; Guests: Rt. Hon. Philip Noel-Baker, British M. P., Nobel Peace Prize — 1959 (Disarmament); Lester B. Pearson, Leader of Canada’s Liberal Party, Nobel Peace Prize — 1957 (Efforts toward minimizing international conflicts) ; Lord John Boyd-Orr, Nobel Laureate for 1949 (For service as first director of United Nations Food and Agriculture Organizations) ; Sir Norman Angell, writer, Nobel Peace Prize — 1933 (Authored commentary on topic of war). Also: Harry Bullis, Chairman, Board of Directors, World Brotherhood, Incorporated; Hon. Albert De Smaele, President of Central Economic Council of Belgium. REPORT NO. 4 — " How the Military and Industrialists Seek Peace" (Part I) — Moderator: Norman Ross; Guests; Major General Leighton I. Davis, Assistant Deputy Chief of Staff, Development, U. S. Air Force; Vice Admiral John T. Hayward, Deputy Chief of Naval Operation for Research and Development; William C. Sullivan, Chief of Research Section, Domestic Intelligence for the Federal Bureau of Investigation; Lieutenant General Arthur G. Trudeau, Chief of Research and Development, U. S. Army; Frank R. Barnett, Director of Research, The Richardson Foundation, Inc.; Gerhart Niemeyer, expert on Communist Philosophy, Professor of Political Science, Notre Dame University. REPORT NO. 5 — "How the Military and Industrialists Seek Peace ” (Part II) — Moderator: Norman Ross; Guests: Thomas G. Lanphier, Jr., former Vice President, Convair Division, General Dynamics Corporation; Rear Admiral Chester Ward, Judge Advocate General, U. S. Navy; Dr. Martin Blank, distinguished German political scientist; Dr. William Davis, Director of Research, Huyck Corporation, and former Chief of Scientific Research, U. S. Air Force; Jack L. Camp, Head of Foreign Operations, International Harvester Corporation; Frank R. Barnett, expert on Russian affairs and psychological warfare. WBKB CHICAGO-7 Owned and operated by American Broadcasting— Paramount Theatres, Inc.