Broadcasting (Apr - June 1960)

MBS programs 36 five-minute newscasts per day, part of the network’s “Operation Newsbeat” by which news is presented in the actual voices of those making the news or directly from the scene where the news-break is occurring. He said an MBS broadcast of a Kennedy-Humphrey debate in West Virginia was widely accepted by affiliates along with a followup featuring two administration spokesmen answering comments and charges made during the debate. He felt the incident shows affiliates are firmly convinced “radio station broadcasting goes far beyond the old concepts of providing entertainment primarily.” Chicago Ad Club honors best spots Blue chip national, regional and local clients and their agencies have been honored by the Chicago Federated Adv. Club for the best radio-tv commercials in its 1960 advertising awards competition. Wesley I. Nunn, retiring advertising manager of Standard Oil Co. of Indiana, was honored by CFAC with its “Advertising Man of the Year” award. The winners in broadcast and other media, announced at CFAC’s 18th annual awards dinner Wednesday (May 18), were cited for “best” locallyproduced advertising between April 1, 1959, and March 31, 1960. Among national accounts and agencies cited: (radio) Philip Morris & Leo Burnett Co.; General Foods Corp. (Perkins Div.) and Foote, Cone and Belding; International Harvester Co. and Aubrey, Finlay, Marley & Hodgson; (television) Grocery Store Products (Foulds Div.) and Clinton E. Frank; Kraft Foods Co. Div. of National Dairy Products, S. C. Johnson & Son and Hallmark Cards, Foote, Cone & Belding; Procter & Gamble Co. and Tatham-Laird; Kellogg Co. and Pillsbury Co., both Leo Burnett, and Massey-Ferguson and Needham, Louis & Brorby. Among regional accounts, Oklahoma Oil Co. (NL&B) and Clark Oil & Refining Corp. (Tatham-Laird) also won honors in the radio classification. Awards also were presented in the categories of general consumer magazines, industrial and business magazines, farm publications, newspapers, outdoor and transportation, direct mail and point-of-purchase. Complete list of radio-tv citations follows: RADIO COMMERCIALS Product/ service (20 seconds): First National Bank of Chicago and Foote, Cone & Belding. (30 seconds — jingle): Oklahoma Oil Co. and Needham, Louis & Brorby. (60 seconds): Philip Morris and Led Burnett. Honorable mention: General Foods Corp., Perkins Div. and Foote, Cone & Belding; International Harvester Co. and Aubrey, Finlay, Marley & Hodgson. Special award for entire campaign: Clark Oil & Refining Corp. and TathamLaird. TELEVISION COMMERCIALS Product/service (10 seconds): Grocery Store Products — Foulds Div. and Clinton E. Frank. (20 seconds): Chicago Daily News and BBD0. (30 seconds): Kraft Foods Co., Div. of National Dairy Products Co. and Foote, Cone & Belding. (60 seconds): S. C. Johnson & Son and Foote, Cone & Belding. Honorable mentions: Proctor & Gamble Co. and Tatham-Laird; Montgomery Ward and Fred A. Niles Productions. (90 seconds — live): Hallmark Cards and Foote, Cone & Belding. Corporate image (60 seconds): Kellogg Co. and Leo Burnett. Honorable mentions; Pillsbury Co. and Leo Burnett; Massey-Ferguson and Needham, Louis & Brorby. ■ Business briefly Time sales Tv warm-up ■ Philco Corp., Phila., will sponsor a half-hour Ingemar Johansson-Floyd Patterson pre-fight telecast over ABC-TV from 10 to 10:30 p.m. EDT, on June 19, the eve of the heavyweight championship boxing match. The program, which will feature interviews with the fighters and films of their fight a year ago, will be produced by TelePrompTer Corp. The same company will produce an hour-long closedcircuit program immediately preceding the fight for some 25,000 Philco distributors, dealers and associate representatives, who will attend private or theatre showings of TelePrompTer’s closed-circuit fight telecast on June 20. Camping with Campbell ■ NBC-TV’s World Wide 60 documentary on July 30 (Sat. 9:30-10:30 p.m. EDT) will be sponsored in full by the Campbell Soup Co., Camden, N.J. With Herb Shriner as host and narrator, the documentary is a salute to the 50th anniversary of the Boy Scouts of America and will tell the story of the boys who will participate in the Annual Boy Scout Jamboree at Colorado Springs, Colo., July 22-28. Agency: BBDO, N.Y. Sports Ca merer ■ Liggett and Myers for Chesterfield, co-sponsors new CBS Radio weekend sports spots featuring veteran reporter Dave Camerer. The five-minute roundups, Camerer on Sports, are broadcast five times each on Saturdays and Sundays. Carling on third ■ Carling Brewing Co., Cleveland, will sponsor Phil Silvers’ third musical comedy special of the season June 30 on CBS-TV (Thur. 10-11 p.m. EDT). Titled Summer in New York, the original revue, conceived and written by Nat Hiken, will star Mr. Silvers as a Manhattan manabout-town who vacations at home. Carol Lawrence will be special guest. Carling’s agencies: Benton & Bowles, N.Y., and Lang, Fisher & Stashower, Cleveland. Oil Change ■ The nation’s oldest continuous newscast, Richfield Reporter, now in its 29th year as a 10-10:15 p.m. (PDT) nightly broadcast on a Pacific Coast regional network, is changing its format as of July 1. On that date, the program goes from network to spot, from late evening to traffic time, from 15 minutes once a day to five minutes twice daily, at 7:30-7:35 a.m. and 5:305:35 p.m. Also, John Wald, voice of Richfield for the past 23 years, will be replaced by local announcers at the 21 stations in principal western cities already lined up for the new-style Richfield Reporter, with more to be added, according to Hixson & Jorgensen, L.A., agency for Richfield Oil Corp. Agency appointments ■ U.S. Army Recruiting Service, Army Reserve and ROTC Affairs. Dept, of the Army re-appoints Dancer-Fitzgerald-Sample, N.Y., as its advertising agency. The new contract, effective July 1, will be for one year with two renewable options of one year each. ■ Carling Brewing Co., Cleveland, Ohio, appoints Edward H. Weiss & Co., Chicago, to handle advertising for its Black Label beer in five-state midwest area, effective May 1. Weiss already handles brewery’s Stag beer account. ■ Delco Appliance Div. of General Motors Corp., Rochester, appoints D.P. Brother & Co., Detroit, as its national agency. Delco manufactures a full line of residential heating and air-conditioning equipment and is a major supplier of electric motors to the automotive industry. ■ Nissan Motor Co. Ltd., Tokyo, Japan, appoints Gordon Best Co., Chicago, to handle national advertising for its Datsun automobile in the U.S. ■ Helene Pessl Inc., N.Y., maker of “Little Lady” children’s toiletries, appoints Lawrence C. Gumbinner Adv. Agency, N.Y., to handle all advertising. The recently acquired subsidiary of Bourjois Inc. plans use of tv for Christmas campaigns. Florence St. George is account supervisor. ■ Education Funds Inc., new subsidiary of Household Finance Corp., Chicago, appoints Needham, Louis & Brorby, that city, to handle advertising for its consumer education financing plan. The agency has handled parent HFC account since 1951. He’s not her agent Morty Becker is a partner in the law firm of Becker & London, New York, counsel and tax adviser to commercial performer Joyce Gordon. He is not Miss Gordon’s agent as reported in Broadcasting’s May 16 feature on Miss Gordon. Miss Gordon’s manager is Carl Eastman. 48 (BROADCAST ADVERTISING) BROADCASTING, May 23, 1960