Broadcasting (Apr - June 1960)

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
000954
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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?ROMOr/oJ A NATIONAL ADVERTISER'S DELIGHT A STATION MANAGER'S DREAM! UNIVERSAL DOES IT AGAIN! NEW LISTENERS ADDED TO WEEKLY AUDIENCE WPTR L Albany, N. Y. A 50,000 Watts OF ALL LOCATIONS POINT OF PURCHASE PLUS $23,270 ADDITIONAL NET LOCAL SALES ^'GNS ^O? LOCKED .FREQUENCY FOREVER For information write or JOHN BURROUGHS, PRESIDENT UNIVERSAL PUBLICIZERS, INC 936 N. Michigan Ave., NETWORKS HAVE GOOD MARCH First quarter shows 9.8% gain in revenue The tv networks’ gross time billings in March of this year totaled more than $58.5 million, up 5.4% over the same month a year ago. For the first quarter (Jan. -March) billings reached over $171.8 million, a 9.8% increase compared to that quarter in 1959. Network television’s continuing billing rise was reported today (May 23) by Television Bureau of Advertising. Figures were compiled by Leading National Advertisers-Broadcast Advertiser Reports. Nighttime gross billings for the first quarter were at the $1 19.8 million level. This represents a gain of 16.1% over the Jan.-March period of a year ago. Daytime billings, however, dropped 2.4% in the comparative period to a three-month total of more than $52 million. Each of the tv networks could show an increase for the first quarter and for March. As against January and February, March was the best month for each network. The levels: ABC-TV at $13.4 million, CBS-TV at $24 million and NBC-TV at $21 million. ABC-TV CBS-TV N BC-TV TOTAL 1959 $11,565,031 23,265,395 20,728,315 $55,558,741 Network Television Gross Time Billings Source: LNA-BAR March 1960 Change 1959 $13,487,460 +16.6 $32,236,569 24,013,247 +3.2 66,200,863 21,045,610 +1.5 58,081,996 $58,546,317 + 5.4 $156,519,428 MONTH BY MONTH— 1960 ABC CBS January-March 1960 $39,424,580 70,467,776 61,950,219 $171,842,575 NBC % -! Change + 22.3 +6.4 + 6.7 +9.8 TOTAL January February * March $13,260,010 12,677,110 13,487,460 $23,477,358 22,977,171 24,013,247 5 February 1960 figures revised as of 5/6/60. $20,980,897 19,923,712 21,045,610 $57,718,265 55,577,993 58,546,317 Network Television Gross Time Billings by Day Parts March % January-March % 1959 1960 Change 1959 1960 Change Daytime $18,392,444 $18,049,690 — 1.9 $53,325,550 $52,038,304 — 2.4 Mon.-Fri. 15,618,204 15,178,972 — 2.8 44,903,974 42,153,873 — 6.1 Sat.-Sun. 2,774,240 2,870,718 + 3.5 8,421,576 9,884,431 + 17.4 Nighttime 37,166,297 40,496,627 +9.0 103,193,878 119,804,271 + 16.1 TOTAL $55,558,741 $58,546,317 +5'.4 $156,519,4-28 $171,842,5175 + 9.8 LNA-BAR: Gross Time Costs Only. Westinghouse plans political debates Westinghouse Broadcasting Co. is fashioning a political broadcast plan for its individual markets that would hinge on “face-to-face” debate covering state, regional and national issues. Donald F. McGannon, WBC president, revealed the company’s intentions in a letter to Sen. Thruston Morton, chairman of the Republican National Committee, who had requested “equal time” following the WBC airing of the Humphrey-Kennedy debate in West Virginia (Broadcasting, May 16). Mr. McGannon turned down Sen. Morton’s request, claiming that Sec. 315 of the Communications Act did not apply in this situation. He pointed out that “the contest involved the Democratic Party and only those individuals who would be eligible or involved in that contest would be entitled to comparable time on WBC broadcast facilities.” Mr. McGannon added: “We would be pleased to present a similar debate type of program be tween the Republican and Democratic party candidates for the presidency in prime evening time. We would be prepared to make this available to the national radio and television networks and such other stations as may wish to carry it.” The details of the WBC plan, which bears the working title of “Campaign 1960: A Face-To-Face Debate,” will be announced by Mr. McGannon shortly. WLS to move studios WLS Chicago will move its entire operation from the Prairie Farmer Bldg, to the London Guarantee Bldg, in that city on or about Aug. 1. The ABC-owned station has leased some 7,300 square feet to house executive and sales offices, and studios on the fifth floor of the building at 360 N. Michigan Ave. Ralph Beaudin, WLS Inc. president, also reported the acquisition of a 50 kw General Electric transmitter. He claimed WLS will have the “most modern and efficient radio facility” in the city. T, 60 (THE MEDIA) BROADCASTING, May 23, I960