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NOTICE TO EDITORS— For more than 30 years, Metropolitan Life has sponsored advertising messages on national health and safety. Because of public interest in the subject matter of these advertisements, Metropolitan offers all news editors (including radio news editors) free use of the text of each advertisement in this series.
The text may be used in regular health features, health columns or health reports with or without credit to Metropolitan. The Company gladly makes this material available to editors as one phase of its public-service advertising in behalf of the nation’s health and safety.
Does your family have these breakfast problems?
Does Junior get up with no appetite... and dawdle over his food?
Does Dad rush off to work with one cup of coffee and a bun to sustain him?
Does Sister skip breakfast entirely... to keep a trim figure?
The success or the failure of your day often depends on the breakfast that starts it. And yet, far too many of us either skip breakfast entirely — or eat a sparse one on the run — or substitute “coffee breaks” for a healthful, nourishing morning meal.
If you’ve never thought breakfast important, consider these facts. In the morning, perhaps more than at any other time of the day, you need a wellbalanced meal. That’s because your energy is lowest after the long stretch between dinner and breakfast. So, your body requires “fuel” to renew your energy— to help you feel better, think and work more efficiently.
On the other hand, a sparse breakfast invites physical and mental fatigue. In fact, many studies show that when you eat little or no breakfast, tiredness will almost surely overtake you while the morning is still young.
How much breakfast should you eat? Enough to supply at least one
quarter of your total food needs for the day. And to get all of the essential nutrients— carbohydrates, proteins, vitamins and minerals — your breakfast should include fruit in some form; bread made from wholegrain or enriched flour; cereal, eggs, meat or fish; and milk to drink or to use on a cereal.
Such a breakfast (with other things you like including coffee or tea) should be eaten by everyone in the family — mother, father and the children.
Try it for a while. Chances are you’ll notice how much more energy you have, and how much better you’ll feel around 1 1 o’clock than you did before.
If you have “no time” for breakfast, here’s a good plan to follow: just set the alarm clock a quarter of an hour earlier than usual. You’ll never miss those 1 5 minutes. And to save time in the morning, plan and prepare things the night before.
Even if you’re on a reducing diet,
don’t make the mistake of skipping breakfast. Without breakfast, you’re far more likely to overeat at lunch or dinner. And that can wreck anyone’s program of weight control.
All of us, overweight or normal, should take time to eat a substantial, unhurried breakfast.
Metropolitan Life
INSURANCE COMPANY©
A MUTUAL COMPANY I MADISON AVE., N. Y. 10, N. Y.
THE LIGHT THAT NEVER FAILS
BROADCASTING, May 23, 1960
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