Broadcasting (Apr - June 1960)

Record Details:

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it said, it will not preclude consideration of any competing application or limit considering the transferee’s qualifications. The portion of the bill which would require the FCC to announce transfers in “newspapers of general circulation and by announcements over existing broadcast stations,” drew commission fire. Such announcements, the FCC stated, would “involve considerable expense . . . and should be borne by the applicants themselves under procedures promulgated by the commission.” The FCC urged that legislation make explicit that in acting on transfer or assignment applications, the “commission is not granting a license or other authorization to the proposed transferee, but is merely giving its consent to the consummation of the proposed transfer." It also asked that pro forma applications, (applications which seek transfer of control or assignment of licenses where there are merely changes of form rather than control) be exempt from the legislative considerations of the bill. Such applications are routine and are normally handled by the Broadcast Bureau, the FCC said. The commission also disclosed that it had furnished the House Legislative Oversight Subcommittee last March with “a staff review of the administrative, judicial and legislative history of transfer and assignment regulation, in which are outlined past suggestions for control of license transfers.” The FCC said that it will give “continuing study” to the transfer problem and said that a further study “will encompass . . . suggestions for more rigid control of transfers . . .” Commission comments on provisions to license the networks were not so agreeable. To license the networks, the FCC said, would assume that there is privilege involved, which is not the case, and would lead to many complex legal and administrative problems. The commission recommended that the Communications Act be amended to require networks to file ownership reports, operation policies and practices and other necessary information. The primary reason for licensing stations, the FCC maintained, is the shortage of spectrum space, and this consideration is lacking in network operations. Also, limiting regulation to “national networks,” would leave others in “network” industry to operate contrary to the public interest, the commission maintained. An FCC spokesman said earlier that all the commissioners were in “general agreement” on the content of the legislative comments which will be sent to the House Commerce Committee. MORE LISTENERS THAN ALL OTHER STATIONS IN THE MARKET COMBINED WCKY SOME BUY During the vital three hours Monday thru Friday between 6 and 9 PM, 50,000 watt WCKY reaches more than a million different homes every month , . . more homes than all the other Cincinnati stations combined. Match that reach against cost and you’ll see why that WCKY is some buy! WCKY ■ 50,000 WATTS 1530 KC ■ CINCINNATI BROADCASTING, May 23, 1960 83