Broadcasting (Apr - June 1960)

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
000985
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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IMPROVISATION Radio-tv win acclaim with Summit coverage Though Summit diplomacy suffered a major setback in Paris last week, broadcasting took a major step forward as it demonstrated its ability to provide unparalleled public service coverage of important news events. Improvised radio-tv coverage, after Russian Premier Nikita Khrushchev tossed his monkey wrench into the proceedings, brought widespread viewer and critical acclaim in a day when broadcasters are more accustomed to brickbats than roses. Not counting coverage of President Eisenhower's arrival in Washington Friday, and possible coverage of Premier Khrushchev in East Berlin, networks carried 28 hours and 40 minutes of special Summit programs. Broadcasting’s count : ABC Radio— 1:05 ABC-TV— 2:15 CBS Radio— 8:10 CBS-TV— 6:40 NBC Radio— 2:10 NBC-TV— 5:20 Mutual — 3 As a climax to the Paris events, all the networks provided live coverage of President Eisenhower’s return to Washington, Friday afternoon. Network representatives in West Berlin were trying at the same time to get coverage of a news conference scheduled by Mr. Khrushchev for 5 p.m. (EDT) Friday. The hectic week of Summit coverage started last Monday morning with the radio-tv bulletins on the Khrushchev announcement that the invitation to President Eisenhower to visit Russia had been withdrawn. Coverage rose to a peak Wednesday when the much-publicized Khrushchev news conference was carried on radio and television. Tapes of the Wednesday morning sessions were flown in takes by jet to the U.S. and telecast late that night on all three tv networks. New production firm A new company in the packaging, production and film distribution business has started operations in New York. Herman Rush, formerly president of Flamingo Telefilm Sales Inc., announced the formation of Herman Rush Assoc, at 50 W. 57th St. The new company is reported to have substantial interest in Heritage Productions Inc., packagers and distributors of Roy Campanella’s radio-tv series, Campy’s Corner, and The Adventures of Willie Wonderful, a cartoon series. Mr. Rush will take an BROADCASTING, May 23, 1960 Khrushchev makes his point ■ The Soviet premier’s unprecedented news conference Wednesday (May 18) was carried in its entirety, unedited, by both active part in the sales and financing activities of the Heritage operation. Negotiations are said to be in progress for acquisition of additional product. Rush Assoc, will also be engaged in real estate development and investment in Arizona, it was announced. Additional offices will be maintained in Phoenix and Hollywood. ■ Program notes Volksfilm ■ Marathon Tv Newsreel, N.Y., has completed a 26-minute color documentary on world trade for Volkswagen. Titled “The Give and Take,” it is being distributed free to tv stations by Modern Tv, 3 E. 54th St. Intranecine syndication ■ KDKA-TV Pittsburgh has syndicated a local program for release to the other Westinghouse Broadcasting Stations. Funsville, described as an “all-family morning program . . . produced around a mythical town of the same name, “debuted on KYW-TV Cleveland May 16. Other Westinghouse stations are also expected to use the sponsored series. Next on KDKA-TV’s syndication agenda is a physical fitness program starring exercise expert John Hills, which the station reports is very popular in Pittsburgh. NBC in Rose Bowl ■ NBC has obtained exclusive radio-tv rights for the next two years to the New Year’s Day Rose Bowl Games in Pasadena, Calif. A contract between NBC, the Pasadena Tournament of Roses Assn, and the Athletic Assn, of Western Universities CBS-TV and NBC-TV that night. ABCTV carried an edited 45-minute version. This picture was taken off the tube at CBS-TV in New York. was announced May 16. The Gillette Safety Razor Co., sponsor of the dual tv-radio coverage on NBC the past nine years, will continue sponsorship as part of its Gillette Cavalcade of Sports series. ATTENTION STATION MANAGERS tSAVE MONEY with » ,..,™ MAGNE-TRONICS’ TAPED programs for AUTOMATIC BROADCASTING v> MAKE MONEY with MAGNE-TRONICS’ BACKGROUND MUSIC for FM multiplex stations for complete details write to MAGNE-TRONICS, INC. Dept. I. 49 W. 45th St., N.Y. 36, N.Y.